July 26 - 29, 2017
Salt Lake City, UT

Demo Experience
July 25, 2017

Merchandising Tours

Merchandising Tours at Outdoor Retailer


They're back for Summer Market 2017! Take advantage of this complimentary tour and discover the details that contribute to brand story authenticity and consumer engagement. Even better, you'll return home with implementable ideas. Each tour will have a max 15 participants to ensure quality interaction, last approximately 45-55 minutes and include in-depth conversations followed by a Q&A opportunity overlooking the show floor.

You'll follow Robin Enright Salcido, Queen Storyteller of Merchandising Matters, throughout Salt Palace and experience first-hand brands that know how to tell a visual story. Story's have been a powerful communication tool since time began and when harnessed well in the retail environment create more than sales, they can also generate a loyal following.


Day 1—Wednesday, July 26 @ 1 p.m.

Day 2—Thursday, July 27 @ 8:30 a.m.

Day 2 —Thursday, July 27 @ 1 p.m.

Day 3—Friday, July 28 @ 8:30 a.m.

Tours are first come, first served and each tour accommodates 15 Outdoor Retailer attendees.  Don't wait - REGISTER NOW!

All tours will meet outside the Salt Palace on the South Plaza (200S at W Temple). Look for the "Merchandising" flags.  All tours will end at the Retailer Lounge (MR254B), overlooking the show floor. 

About Robin and Merchandising Matters
Robin Enright Salcido is a marketing and merchandising strategist who provides retailers, brands and their agencies with visual merchandising support and education as the founder of Merchandising Matters. She is an outdoor enthusiast and was awarded an Artist in Residence at Rocky Mountain National Park during the summer of 2012. She previously held positions as Travel Editor for Women's Adventure Magazine and Merchandising Editor for SNEWS, a national outdoor retail publication. Current clients include Boulder's Neptune Mountaineering, Rustica Hardware and lifestyle store hollyann. Past clients include Sunlight Sports, Sea to Summit, GSI Outdoors, Cascade Designs, Buff, Inc. She believes that inspiration is the key to just about anything and lives outside Boulder, Colorado with her new husband, Rob.