The Demo Experience - Events
See it. Try it. Buy it—The Demo Experience is the place to experience products firsthand and make informed buying decisions. See the video recap from last summer
Featured Areas & Events
The Chill Zone Beer Garden
11:00 a.m. - 3:00 p.m.
Relax, socialize, and quench your thirst at the Chill Zone. Sierra Nevada Brewing Co. is named after its founder’s favorite outdoor playground. Visit the beer garden to grab a brew and talk adventure with the Sierra Nevada crew.
10 - 11:15 a.m. — Panel discussion lead by top outdoor industry professionals on creating events and experiences to build customer loyalty and community engagement. Breakfast provided.
On-Water Afternoon Education
Rigging for Profit
11:00am - 12:00pm
Kayak fishing’s top boat and accessory brands, industry-leading dealers and pro staff share secrets to driving incremental accessory sales. How to train and motivate sales staff, create packages and establishment service departments to support customers by increasing your bottom line.
Demo Day Delight
1:00 - 2:00pm
How to turn standup paddleboard “Come and Try It Days” into “Come and Buy It Days”. Many customers are still trying SUP for the first time and they need your help. Top brand ambassadors and instructors share demo day success stories. If your staff do these things, you’ll sell more boards and accessories. Learn how to grow the sport with handy tips for converting first timers to board owners right now.
Safety with SUPIA
2:00 - 3:00pm
Safety is the most important thing to consider when going on the water. Join SUPIA to learn what you need to share with your customers.
Join us from 9 - 10 a.m. to test products on a trail run at Jordanelle State Park. Runners of all levels are invited to participate.
Come and see how to camp in style! Experience camping products like never before at the Demo Experience. Explore the products your customers will want to take with them on the road for their camping adventures.