Outdoor Retailer, the largest outdoor gear, apparel, accessories and technology tradeshow, will host Get Outdoors-NYC, an annual consumer media event in New York City, on May 11 - 12, 2017.
This event presents outdoor apparel, gear, footwear, accessories and technology brands' 2017 spring/summer and fall/winter lines to non-endemic consumer media from print and online outlets, blogs and broadcast--an estimated 250 million circulation in media reach.
The Get Outdoors-NYC 2nd annual event will take place at the Metropolitan Pavilion located in mid-town at 125 W 18th St, New York, NY 10011, featuring a contemporary style that will help build an intimate, sophisticated and relaxed setting for the event.
The NPD Group, a leading global information company as the Get Outdoors-NYC Official Trend Sponsor, will provide insights and analysis on U.S. outdoor trends for the new Media Spotlight lounge at this year’s event. This information will help guide media on storylines and how the participating brands tie into those larger stories. Additionally, NPD will have a presence at the event to provide industry insights to attending media, and put the information into context. NPD is a vital resource for market research into the outdoor industry’s impact on the overall economy.
Alix Strauss, a trend and lifestyle journalist who contributed to national broadcast, magazines and newspapers for the past 20 years, will host a pre-show session to share best practices with brands on how to engage with attending media taking place during a working lunch session just prior to the event opening. She will share insights on what media are looking for and how to maximize their time at the event. Strauss contributes to The New York Times, The Financial Times, Travel & Leisure, Conde Nast Traveler, and Departures, among others.
INTERESTED IN GET OUTDOORS-NYC?
Concept/Benefit to Brands:
- Meet with editors and bloggers from respected outlets with a reach of 250 million in circulation
- Engage with non-endemic media at a reasonable cost
- Strengthen already existing media relationships
- Receive a target list before and after the event with around 500 media leads
- View the sales sheet now
NYC is the mecca of mainstream consumer media. Get Outdoors-NYC enables outdoor brands to meet with editors and bloggers from respected outlets to tell their unique stories. A media list with contact information will be available to brands that participate.
Benefit to Consumer Media: This is an easy event to attend for media in the city. It’s a short taxi ride away from their offices and, with the event taking place over a two-day period, media may choose which day works best for them. This event showcases emerging brands and new product innovations all in one venue, as well as allowing for face-to-face conversations about relevant trends. It offers the convenience of “one stop shopping” for outdoor products and industry direction.
Some of the participating Get Outdoors-NYC 2017 brands:
Aetrex Worldwide - AfterShokz - Applied DNA Sciences - Armitron Adventure - Carhartt, Inc - Casio America, Inc - GCI Outdoor - Hover-1 - Hyperlite Mountain Gear - Klymit - LifeStraw - Mountain Khakis - Nalgene Outdoor - Pelican Products - PrimaLoft - Survival Medical, LLC - Sven Can See - Team Wendy - Tuesday Cycles - Ulu Boots
Check out the Brand Book from Get Outdoors-NYC 2016:
For PR Agencies with multiple clients, please contact:
Sales Director, Outdoor Retailer