July 26 - 29, 2017
Salt Lake City, UT

Open Air Demo
July 25, 2017

Cemetery Point Named as Site for Outdoor Retailer 2015 Open Air Demo

Cemetery Point Named as Site for Outdoor Retailer 2015 Open Air Demo

Flexfit joins forces with Outdoor Retailer, signing on as title sponsor

SAN JUAN CAPISTRANO, Calif. – May 6, 2015 - Outdoor Retailer announced today that it will host the Open Air Demo, Tuesday, August 4, 2015 at Pineview Reservoir at the Cemetery Point location, in Huntsville, UT. The location provides superior beach access, and serves as an ideal location for the outdoor industry's premier exhibition and hands-on demo event.

“Having the location for the Open Air Demo (OAD) designated this early in our show cycle gives retailers and media the opportunity to plan their show travel with enough time to include the demo in their plans,” said Marisa Nicholson, Vice President and Outdoor Retailer Show Director. "The Pineview Reservoir, Cemetery Point location is ideal for all the activities we have planned both in and out of the water. This picturesque location will result in a superior demo experience and will allow buyers and media to get hands-on with this season’s cutting-edge summer gear and product."

Outdoor Retailer is pleased to announce that Flexfit has signed on as the 2015 OAD title sponsor. Flexfit is recognized as a global leader in custom headwear for some of the most reputable brands in outdoor, action sports, and fashion lifestyle market. Their patented Flexfit brand is recognized around the globe for unparalleled top quality and innovation.

The 2015 OAD experience puts the newest gear, from 140 of the outdoor industries leading brands, into the hands of key retail decision makers and media, giving them a first look into the latest apparel, camping, fly fishing, hiking, hydration, paddlesports, SUP, travel and trail running-focused products. Media and retailers are able to test running shoes and gear on outdoor running trails, experience fly fishing, and get in the water to demo kayaks and SUP’s with experts.

Outdoor Retailer is happy to share that returning activities like the OAD Games produced by TrueHero, which made its debut last year, will give attendees the opportunity to demo several products and brands at once. The Open Air Demo Games will feature standup paddle boarding, kayaking, log rolling, running, yoga and more.

Brands that have exhibited at the OAD in the past include: Body Glove Int, Columbia Sportswear Co., DryCASE LLC, Goal Zero, GoPro, Jackson Kayak, Magellan GPS, Wolverine Brand, Zeal Optics, BioLite, GoPro, goTenna Inc, Helly Hansen, Hobie, Orvis Company Inc, Body Glove Int, Sierra Nevada Beer, JAY BIRD and more. The Open Air Demo is the perfect place for Brands to tell their story in a relaxed environment.

Attendees can even enjoy an evening of Glamping. Glamping partner Barebones believes that discovering what’s on the inside, requires getting outside. Select attendees will be “glamping” in style at Pineview Reservoir. Food, beverages and entertainment, while waking up at the demo ready to test the newest products for 2016.

The OAD is easy for attendees to include in their plans. Qualified attendees can pick up their show badges at the Salt Palace Convention Center, and shuttles will run from the convention center to the demo all day. Parking at the OAD will be limited; please plan to take shuttles that will leave from the Salt Palace.

Retailers, media and trade members of the outdoor industry can register for Summer Market and the OAD here. Exhibitors interested in exhibiting at the OAD can email Krista Dill at krista.dill@emeraldexpo.com.

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About Outdoor Retailer
Outdoor Retailer (OR) brings together retailers, manufacturers, industry advocates and media to conduct the business of outdoor recreation through tradeshows, product demo events and web-based business solutions. Produced by Emerald Expositions and based in San Juan Capistrano, California, Outdoor Retailer also provides and promotes retailer education, advocacy, responsibility and critical face-to-face business initiatives within the outdoor industry.

Consistently named among Trade Show News Network’s 25 fastest-growing tradeshows by attendance, Outdoor Retailer (outdoorretailer.com) connects approximately 50,000 attendees on a semi-annual basis for its Summer and Winter Market shows, and thousands more through its year-round online resources and platforms.


For media inquiries:
Kate Lowery
Director of Public Relations
kate.lowery@emeraldexpo.com
949-226-5779