July 26 - 29, 2017
Salt Lake City, UT

Demo Experience
July 25, 2017

Open Air Demo Presented By FlexFit, Adds Events to 2015 Lineup

Open Air Demo Presented By FlexFit, Adds Events to 2015 Lineup

TravelChair signs on as official camp chair of the
Open Air Demo and Barebones Glamping event

SAN JUAN CAPISTRANO, Calif. – July 21, 2015 - Outdoor Retailer’s Open Air Demo, OAD, the industry's premier exhibition and hands-on demo event, will kick off August 5, 2015 at Pineview Reservoir at the Cemetery Point location, in Huntsville, UT.

The OAD, sponsored by title sponsor FlexFit, will offer show attendees unique access to the latest products and product experts from 170 leading outdoor brands, well before they are available to the market. The OAD experience puts the industry’s latest gear into the hands of key retail decision makers and media, giving them first-hand experience and insight into new apparel, camping, fly fishing, GPS/geocaching, hiking, hydration, paddlesports, SUP, travel and trail running-focused products.

Additionally, TravelChair has partnered with Outdoor Retailer to be recognized as the Official Camp Chair Provider of the OAD. TravelChair will also sponsor this year’s Barebones Glamping event on August 3, the night before the OAD.

“The OAD provides an opportunity for retailers to test products in their natural environments, which allows them to better engage with their consumers, sharing their own experience with the products," said Marisa Nicholson, vice president and group show director. "Retailers are more prepared to provide hands-on knowledge about the features and benefits of the products they’re selling, giving them a competitive advantage.”

Events and brand activations include:

Barebones Village sponsored TravelChair and Visit Salt Lake
August 4, 2015 -- 8:00 a.m. – 4:00 p.m.
Barebones wants you to get outside, but that doesn’t mean you have to always rough it! Barebones is providing the luxurious glamping tents, and Visit Salt Lake is providing the necessities in addition to dinner and breakfast the next morning before the Open Air Demo gets into full swing. Please reply that you can attend as soon as possible, remaining spaces are limited. The evening’s agenda includes the following:

Monday – August 3
3-6 p.m. – Check in / games
6 p.m. - Dinner – Sugarhouse BBQ
7 p.m. – Beverages and s'more stations
8 p.m. – 10 p.m. - music by The Gamma Rays!

Tuesday – August 4
8 a.m. - Coffee, bagel, and fresh fruit service

Open Air Demo Games:
Open Air Demo Games produced by True Hero
10:30 a.m. – 12:30 p.m.
Want to demo several products and brands at OR and trying to figure out how to fit it all in? Register now for the Second Annual Open Air Demo Games produced by True Hero! The Open Air Demo Games will feature stand up paddle, a tomahawk throw, an OCR Obstacle course and drones, disc golf, slip & slide and more. Compete individually or as a team of two. Each activity will be timed and the winner (s) will receive a prize from our sponsors. Space is limited so pre-register today! Meet at 10:15 a.m. at the Open Air Demo registration tent!

Produced by True Hero
Presenting Sponsor: FunAir
Supporting Sponsors: SOG, Dynamic Disc, BIC, Horizon Hobby, IceBug, Craft, Replay XD


The Chill Zone, sponsored by Sierra Nevada
11:00 a.m. - 3:00 p.m.
Relax, socialize and quench your thirst at the Chill Zone, sponsored by Sierra Nevada. Must be 21 or older.


Badge Pickup
Qualified attendees can pick up their show badges at the Salt Palace Convention Center, and shuttles will run from the convention center to the demo all day. Retailers and trade members of the outdoor industry that have registered for Summer Market can review registration requirements here. Parking at the Open Air Demo will be limited; please plan to take shuttles that will leave from the Salt Palace.




About Outdoor Retailer
Outdoor Retailer (OR) brings together retailers, manufacturers, industry advocates and media to conduct the business of outdoor recreation through tradeshows, product demo events and web-based business solutions. Produced by Emerald Expositions and based in San Juan Capistrano, California, Outdoor Retailer also provides and promotes retailer education, advocacy, responsibility and critical face-to-face business initiatives within the outdoor industry.

Consistently named among Trade Show News Network’s 25 fastest-growing tradeshows by attendance, Outdoor Retailer (outdoorretailer.com) connects approximately 50,000 attendees on a semi-annual basis for its Summer and Winter Market shows, and thousands more through its year-round online resources and platforms.

For media inquiries:
Kate Lowery
Director of Public Relations