July 26 - 29, 2017
Salt Lake City, UT

Demo Experience
July 25, 2017

Outdoor Retailer Summer Market 2015 Wraps With Strong Attendance and Positive Outlook


Outdoor Retailer Summer Market 2015 Wraps With Strong
Attendance and Positive Outlook

Continued focus on specialty retail along with 376 new brands
add to the success of Summer Market

Salt Lake City, Utah - August 8, 2015 – Outdoor Retailer, the premier outdoor product tradeshow, closed today after welcoming returning industry brands, new exhibitors, retailers and media. The four-day event ended on a high note, with over 1600 brands, of those 376 being new to Summer Market.

Summer Market closed with positive feedback and enthusiasm. Below contains an overview of the event and activities:

The Open Air Demo – was held at Pineview Reservoir at the Cemetery Point location, in Huntsville, UT. The beautiful Utah location provided superior beach access, and served as an ideal location for 170 brands to highlight their latest gear and accessories.

The Pavilions @ OR – The three pavilions featured the newest companies and products in the outdoor industry. Outdoor interactive experiences and testing opportunities were available at the OR Paddle Club paddle tank, the Casting Pond and the Yoga Wellness Center, which hosted retailer education sessions and a Wellness Gathering.

Venture Out – A curated selection of brands, Venture Out was at the forefront of the modern outdoor experience and delivered the new urban and lifestyle trends to the outdoor market. Venture Out was where core outdoor retailers found brands to attract new, younger and more urban-influenced consumers.

Forums at The New Product Zone – Designed with outdoor specialty retailers in mind, the Forums at the New Product Zone, featured panels of brand leaders, retailers, designers and influencers who came together to discuss and share best practices.

Trend + Design Center – From trend forecasting with some of the preeminent trend houses in the business, to discussions on industrial design, and materials innovation, the Trend + Design Center anchored the supplier community at Outdoor Retailer and served the design audience with compelling education and networking events. With close to 300 raw materials suppliers, Outdoor Retailer houses the largest collection of suppliers, co-located with the largest selection of outdoor products, all at one show.

Media Preview – The Media Preview gave more than 100 media a sneak peek at new, innovative products being released and shown at Outdoor Retailer. Brands had a unique platform to meet one-on-one with the media. Journalists who attended had exclusive access to preview some of the latest products and newest exhibitors in the outdoor industry before the show opened.

Industry Party – OR welcomed the industry for food, beer, music and fun at the Pavilions @ OR Street Scene. Special thanks to sponsors Bernzomatic, Boy Scouts of America, Clif Bar, FlexFit, Mountain Khakis, Slackline Industries and Sierra Nevada.

Ragnar and OIWC Relay Challenge Presented by Outdoor Retailer – Relay teams of three ran a 3-mile, looped course in support of the Outdoor Industry Women’s Coalition, early morning Friday, prior to the show start.

Pacific Northwest Fest – Community pride reigned supreme as Northwest companies like sponsors Stanley, Superfeet, Pistil, Mountain House in addition to Outdoor Industry Association brought the best of area music, food, art, brews and home-grown activities that made you feel like you had been transported to the great Northwest region.

The Revival – The Depot came alive as The Revival brought music back to Summer Market. Night 3 was a great gathering of the industry to celebrate the talent and the successes of the show.

CampOR, powered by the Boy Scouts of America – Launched at this year’s Summer Market and designed to help retailers maximize their time and attention on the show floor, the Boy Scouts of America partnered with Outdoor Retailer to host CampOR. Each day of the show, kids experienced the best of the outdoors with fun, informative, and safe daily sessions. Hiking, paddling and rowing were a few of the activities available to them at Millcreek Canyon, just outside of Salt Lake.

“I’m here to find the next cool thing,” Kevin Rosenberg, Owner, Gear2Go Outfitters stated. “Being a small outfitter, I've been able to be the first on the east coast and in the nation sometimes to bring a product to market. As a specialty retailer, we don't have the huge approval process a national chain is going to have. I think my customers appreciate that whatever I have in my shop is the latest and greatest and not just what they've seen for the last 20 years.”

“One of the great things about Outdoor Retailer is the industry behind it. There are so many people in the outdoor industry and this is the place to be. Everyone comes to this social hotspot,” mentioned Ryan Neely, Marketing Manager, Camp Chef. “Everyone from media, to buyers, to nonprofits are here. I can get two months’ worth of work done in one week during the show. It's a great place to be.”

“The DNA of the brand is based on our lifestyle which is very outdoor. We're not a traditional outdoor brand by any means, but we live outdoors,” said Thom Hill, Founder, Iron & Resin. “Before Venture Out, Outdoor Retailer probably wouldn't have been a good fit for us because we'd get lost in the shuffle, but Venture Out has really given us a platform.”

“We come here to get inspired. We're from the Midwest so we like to see what's going on in all directions all over the states,” said Sara Schuster, Clearwater Outdoor. “We love the creative energy here.”

“We come to Outdoor Retailer because everything is here and we can see it all at once. We wouldn't miss it. All the products we need, from rafting, to clothing, to special cups and coolers, they are all sold here,” commented Vicki Mackay, Mackay Marine Outdoors. “We also love seeing people. We usually run into our friends we don't see during the year.”

Stevie Bam, Sundance Mountain Outfitters said, “I come to Outdoor Retailer to check out all the cool new products. It's always fun to network, meet new people and see the latest and greatest.”

“I come to the show to meet with brands and see what's going on in the next year, check with reps to learn about the products and see what's going on in the industry that we're not aware of,” said Vinnie Morrow, Backcountry.com.

“Outdoor Retailer is where we see what the trends are, see what’s going to be happening next year,” said Jeremy Oyen, Program Manager of Outdoor Programs REI. “In what we do, in outdoor programs, it's how we can further the education to inspire folks to get outside. It's not just about product, but how we can elevate the experience.”

“It's always been important to come to Outdoor Retailer to maintain the presence in the industry and to finish the business of the season, but also be connected to all that's going on,” commented Lisa Williams, Chief Product Officer, Patagonia.

For information on exhibiting at Winter Market scheduled for January 7-10, 2016 please contact Krista Dill at krista.dill@emeraldexpo.com. Look for registration to open in early Fall.


About Outdoor Retailer
Outdoor Retailer (OR) brings together retailers, manufacturers, industry advocates and media to conduct the business of outdoor recreation through tradeshows, product demo events and web-based business solutions. Produced by Emerald Expositions and based in San Juan Capistrano, California, Outdoor Retailer also provides and promotes retailer education, advocacy, responsibility and critical face-to-face business initiatives within the outdoor industry.

Consistently named among Trade Show News Network’s 25 fastest-growing tradeshows by attendance, Outdoor Retailer (outdoorretailer.com) connects approximately 50,000 attendees on a semi-annual basis for its Summer and Winter Market shows, and thousands more through its year-round online resources and platforms.

For media inquiries:
Kate Lowery
Director of Public Relations