January 2018

Outdoor Retailer’s Second Annual Consumer Media Event Get Outdoors-NYC Launches May 11-12, 2017 with New Features and Promotional Opportunities

Outdoor Retailer’s Second Annual Consumer Media Event Get Outdoors-NYC Launches
May 11-12, 2017 with New Features and Promotional Opportunities

Central mid-town venue and more flexible hours provide
enhancements for exhibitors and media

SAN JUAN CAPISTRANO, Calif. – January 23, 2017 – Outdoor Retailer, the largest outdoor gear, apparel, accessories and technology tradeshow, announced today it will host the second annual Get Outdoors–NYC media event in New York City, May 11-12, 2017. This year’s event will be located in convenient mid-town at the Metropolitan Pavilion located at 125 W 18th St, New York, NY 10011. This location provides a platform for outdoor apparel, gear and footwear brands to present Fall 2017 lines and brand stories to the large numbers of consumer media based in the area.

Building upon the success of last year’s event attended by more than 120 journalists from print, online, blogs and broadcast outlets, Get Outdoors-NYC features a more flexible schedule catering to the needs of media and minimizing the travel expenses for participating brands. On Thursday, May 11, doors open from 1 p.m. - 8 p.m., and from 8 a.m. - 2 p.m. on Friday, May 12. This varied schedule enables media to visit before, during and after work, while the late start on day one affords exhibiting brands time to set up in the morning prior to the start of the event. In addition, there will be a cocktail reception for media and brands on day one.

“We are bringing the best of Outdoor Retailer to New York City to build relationships with respected outlets such as “ABC,” “CBS,” InStyle, Men’s Health, O, The Oprah Magazine, The New York Times and The Wall Street Journal, among others,” said Marisa Nicholson, Vice President and Outdoor Retailer Show Director. “With more editors and consumers paying attention to what our community has to offer, Get Outdoors-NYC provides one stop shopping for the media to mine for trends and see products first hand. Outdoor Retailer is continually looking for ways to provide the outdoor industry with opportunities to successfully conduct their business, share their story and present their product lines. This event provides that value and support.”

Get Outdoors-NYC will provide both turn-key booth space for an easy quick move-in solution and a new raw-space option for those looking for a larger and more custom option to present their brand story. Exhibitors are also invited to take advantage of additional branding opportunities in the new “Media Spotlight” area. This lounge gives journalists a comfortable place to meet and interview brand representatives or submit stories on site. In this area, product showcases will highlight participant’s products including a brief description and suggested ties to trend stories.

Space and additional opportunities for exposure are now available. Please contact Krista Dill, Outdoor Retailer Sales Director, at 949-226-5728 or via email at krista.dill@outdoorretailer.com for details and pricing. Media interested in attending, contact Kate Lowery at kate.lowery@outdoorretailer.com.


About Outdoor Retailer:
Outdoor Retailer (OR) brings together retailers, manufacturers, industry advocates and media to conduct the business of outdoor recreation through tradeshows, product demo events and web-based business solutions. Produced by Emerald Expositions and based in San Juan Capistrano, California, Outdoor Retailer also provides and promotes retailer education, advocacy, responsibility and critical face-to-face business initiatives within the outdoor industry.

Consistently named among Trade Show News Network's 25 fastest-growing tradeshows by attendance, Outdoor Retailer (www.outdoorretailer.com) connects approximately 50,000 attendees on a semi-annual basis for its Summer and Winter Market shows, and thousands more through its year-round online resources and platforms.

Kristen Bujold, CGPR

Kate Lowery
Outdoor Retailer
Director of Public Relations