January 9 - 11, 2018
Salt Lake City, UT

All Mountain Demo
January 8, 2018

WHAT’S NEW (SNOW!!!!) AT OUTDOOR RETAILER

 WHAT’S NEW (SNOW!!!!) AT OUTDOOR RETAILER 

Outdoor Retailer is celebrating the epic snowfall across much of the western U.S. including a 77” inch base at Solitude, home of the All Mountain Demo on January 9, 2017. 

Prepping for a busy selling season, Outdoor Retailer has optimized the show floor to better accommodate retailers and reps for the busy job of previewing all outdoor as they finalize their orders. With efficiency in mind, the show is rolling out a new retail training series, rest areas across the show floor; debuting The RANGER Station at Venture Out; and handing out the new industry calendars: 

Retailer Skills Course: A new take on outdoor specialty retail leadership training, each 2-hour session is part seminar, part skills development. Facilitated by the Mann Group, day 1 is about how to hire the right retail employees; day 2 is about developing leaders; and day 3 is about how to measure employee success. 

The RANGER Station: Outdoor Retailer is taking deliberate steps to provide a hub for both the brands in this space and the retailers looking to engage in this growing urban trend. Hosted by RANGE, the RANGER Station will also be home to a boutique-inspired pop-up shop curated with items that have received a RANGE “Radical by Design” Seal of Approval. These distinctive products are designed to elevate outdoor adventure while focusing on design and execution. 

The High-Altitude Den: Responding to pleas of “there’s nowhere to sit down!” Outdoor Retailer has created oases for retailers to stop for a moment. The High-Altitude Den, in the heart of the climbing community, will be serving Carabiner Coffee and food from the Himalayan Kitchen, a local SLC favorite. There’s also The Huddle in Venture Out, with Sage serving vegan and veg options and La Barba Coffee serving hot and cold brews. Other areas include MeetUp SLC (claiming “best couches on the show floor”) near Venture Out, a Grab N Go food station in the South Lobby and snacks in the West Lobby. 

Industry Calendar: Covering 18 months of shows, this pocket guide has every show – national, regional and international – that influences the outdoor market. Pick up your copy at Registration. 

“We’re excited that after five years, winter is finally beginning to arrive,” said Marisa Nicholson, show director for Outdoor Retailer. “We know how critical this is to our retailers, reps and brands and we’re working to make the show as efficient as possible, down to making it only three days. We want the industry to come together, make plans for the future and get back to the business of getting people outside in their communities.” 

Outdoor Retailer Winter Market is held January 10 -12, 2017 in Salt Lake City.  The All Mountain Demo is January 9, 2017 at Solitude Mountain Resort. 

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About Outdoor Retailer:
Outdoor Retailer brings together retailers, manufacturers, industry advocates and media to conduct the business of outdoor recreation through tradeshows, Outdoor Retailer Magazine, product demo events, media events and web-based business solutions. Outdoor Retailer is the national outdoor industry tradeshow, providing a platform for critical face-to-face business initiatives, line previews, launches of new innovations, networking and retailer education events and opportunities. Visit www.outdoorretailer.com for more information.

Outdoor Retailer is owned and operated by Emerald Expositions, a leading operator of large business-to-business tradeshows in the United States, producing more than 50 tradeshows and over 100 face-to-face events in total, including conferences, summits and other events. Emerald Expositions connects more than 335,000 sellers and buyers each year and operates within the U.S. in 10 end markets (Gift, Home, General Merchandise and Manufacturing; Sports & Apparel; Design; Jewelry, Luxury & Antiques; E-Commerce; Creative Services; Licensing; Healthcare; Military; and Food).

MEDIA CONTACTS:
Kate Blom-Lowery
Outdoor Retailer
Director of Public Relations
949-226-5779
kate.lowery@emeraldexpo.com