July 26 - 29, 2017
Salt Lake City, UT

Demo Experience
July 25, 2017

Why Attend

Why Attend The Summer Market? What Outdoor Retail Stores Are Attending?

Don't miss the biggest outdoor industry gathering! Learn what brands are hot and see innovations in outdoor travel gear first-hand from the manufacturers at Summer Market. Outdoor retail stores and buyers looking for the latest outdoor products for the upcoming season know exactly where to find them - at Outdoor Retailer Summer Market.

Outdoor Retailer Summer Market shows are considered the most powerful buying events in the outdoor industry with more quality brands, cutting edge technologies and emerging trends here than at any other single outdoor industry event. Summer Market is the show to find the legitimization of products and new brands for the outdoor specialty channel. Outdoor retail stores come to Summer Market because we are committed to helping you grow your business.

Do you have questions about attending? Need assistance figuring out if the product mix is right for your store? Contact Joe Bustos, Retail Relations Manager, or Chris Sears, Retail Relations Coordinator, for any of your needs. Our team is happy to answer any and all questions, and assist you in getting registered for the show. 

(949) 345-1946

(949) 226-5740

Benchmark Brand Awareness
Which exhibitors are creating a buzz on the show floor? Experience first-hand the brands that are getting the attention of consumer media, industry leaders and other outdoor retail stores. Discuss with these manufacturers what they are doing to create brand awareness and consumer loyalty with your core customers. Understanding both the new and established brands dominating the outdoor retail product landscape for the upcoming season allows you to stock the right inventory for your brand-driven consumers in search of quality products and services with confidence.

Maximize Your Profit Potential
Compare your current product offering to new ones. Are the lines in your outdoor retail store still the best fit for your customer and your bottom line?  Summer Market offers the opportunity to compare the price points and profit potential of your best selling lines with their competition and use that information to negotiate and leverage opportunities during face-to-face meetings.

Update Your Product Mix for Secondary Markets
While placing orders and previewing products for your core markets at Summer Market, you can also keep a watchful eye on expanding your secondary market product line-up and revenue stream. Our exhibiting manufacturers are committed to fulfilling the needs of buyers looking to find new and interesting blends of products.

Experience the Product
Stimulate your planning process as you preview product lines, see material stories firsthand, and search for technical ideas and new emerging trends.  At Summer Market you can experience the product just as your consumer would when they make a final purchase decision. This ability to touch and feel new products and test new technologies can replace hours of shopping lines' sell sheets and catalogs.

See the Post Event Snapshot from Summer Market 2016 here.

Ready to attend? Click Here!

Emerald Expositions reserves the right to accept, reject or prohibit registration for or attendance at its events at any time for any reason.