The Brands Your Customers Will Ask for Next Season Are Here. Find Them First. 

OR 2026 proved it. The retailers who showed up found what they came for. Here’s what they said.

Retailer Voices from OR 2026 

Why OR 2027 Is Built for You 

• August timing that works. After peak summer selling, before fall production commitments.
• Brands you won’t see anywhere else. 275+ exhibiting brands in 2026. The GGG + Founded Outdoors Pavilion spotlighting 60+ emerging brands.
• Education built for your business. The Retailer Playbook Lab returns with hands-on workshops on merchandising, AI, re-commerce, and more.
• Wild Reach creators spreading the word. 150+ creators reached 21.2 million people in 2026.
• A city that delivers. Minneapolis welcomed the industry in 2026 and is ready to do it again.

Join Us in Minneapolis

Be part of the conversation. Discover the products, people, and strategies that will define the next decade of the outdoor industry. Secure your spot and get ready to connect, learn, and grow.

How Can We Help?

Questions about the show? Want to know more information? Our show team is here to help answer any questions you may have.