WHO THIS IS FOR
Built around what brands said they needed.
Strategic Timing, Better Results.
Now held in August in Minneapolis, Outdoor Retailer 2026 provides the separation needed for deep, high-value industry conversations. This strategic shift places you in front of focused buyers ready to discover and commit. It’s more than a date change—it’s a sell-through strategy designed to deliver the insights and relationships your brand needs for long-term success.
Transform Sell-In into Sell-Through
The June events may handle the transaction (sell-in), but OR is the essential investment in the transformation (sell-through).
- Activate Demand: The August timing is intentionally strategic; it is directly aligned with your consumer marketing launch cycle and is where you activate the marketing that supports your wholesale orders.
- Strategic Planning: Retailers attend OR for strategy, discovery, and relationship-building, providing a higher-value conversation than just order writing.
- Unparalleled Alignment: We ensure your orders written in June actually sell through.
Access to Executive Power and Decision-Makers
Outdoor Retailer delivers an unparalleled concentration of C-suite access and qualified retail leadership.
- Top-to-Top Meetings: Secure high-level strategic meetings with key vendors back-to-back. We offer dedicated services like matchmaking to pre-book C-suite to C-suite meetings (Brand CEO to National Retailer CEO).
- Negotiate Strategy: Retailers come to OR to meet with brand executives to negotiate strategic partnerships (co-op, terms) and discuss long-term strategy, not just logistics.
- Qualified Buyers: Our Hosted Buyer Program & Matchmaking platform ensures your team meets the right decision-makers with real bandwidth to plan and purchase.
Wild Reach: Creator Amplification, powered by Popfly
150 credentialed creators matched to your brand. A guide with 3,000 followers and a 12% engagement rate moves more product than a legacy magazine spread. Wild Reach, powered by Popfly, is infrastructure, not a PR stunt – and it’s something no other outdoor industry trade show has built.
Achieve National Media & Brand Amplification
OR is your most critical national marketing platform and the single largest amplifier for your brand’s message.
- Media Concentration: Focus on the unparalleled concentration of media, including Editors-in-Chief, Gear Editors, and Publishers.
- Launch Major Initiatives: Position OR as the definitive stage to launch major initiatives and assert industry leadership.
Ready to Make a National Impact?
Outdoor Retailer 2026 is where you invest in something more powerful—the ideas, relationships, and insights that help you achieve better-informed retail success and long-term sell-through