FAQ

Please note that you must qualify to attend.

Retail Buyer, Importer / Distributor, Designer,  Developer:

• Pre-Show (01/15/25 – 6/17/25): FREE
• Onsite (starting 6/18/25): $40

Working Media:

• FREE

Media Sales, Event Organizer, Non-Buyer, Non-Exhibiting Manufacturer, Independent Representative:

• Early Bird – 1/15/24-03/31/25: $1,000
• Pre-Show – 4/01/25-06/17/25: $1,100
• Onsite starting 6/18/25: $1,200

Salt Palace Convention Center
100 S W Temple St, Salt Lake City, UT 84101

 June 18-20, 2025

June 18-20, 2025

Wednesday, June 18:         9 a.m. – 6 p.m.
Thursday, June 19:              9 a.m. – 6 p.m.
Friday, June 20:                  9 a.m. – 4 p.m.

No, Outdoor Retailer is not open to the public. Only authorized buyers and members of the trade will be admitted. Buyer qualifications are subject to Outdoor Retailer approval. Read the credentials requirements here.

No. There is a strict No Soliciting policy at Outdoor Retailer and Outdoor Design + Innovation, and solicitation or suitcasing will result in removal from the show floor. Outdoor Retailer is committed to protecting exhibitors. Please report any violations you may observe to Show Management.

No unauthorized photography or filming is allowed in booths and may result in removal from the show floor. Exhibitors have the right to refuse the taking of pictures in their booths. Outdoor Retailer and Outdoor Design + Innovation allow accredited Working Media to take photos in exhibitor booths only with the permission of the exhibitor. Under no circumstances will anyone be permitted to take pictures of an exhibitor’s product without permission from the exhibitor. Many products on display at Outdoor Retailer and Outdoor Design + Innovation are innovative, one-of-a-kind prototype items. Unauthorized photos will be confiscated. The offender’s badge will be pulled and they will be blacklisted from attending future shows.

No, education at Outdoor Retailer is complimentary. You must have a show badge to access the education sessions.

View the full schedule at the education tab or in the mobile app.

Yes. Complimentary Wi-Fi is available within the exhibit hall, but it is intended for light use. If you need internet for mission critical or video streaming use cases, we recommend purchasing a connection from the internet provider.

Internet services can be ordered through the Salt Palace Convention Center, the only on-site provider for telecommunication and internet services. Please click HERE for the upgraded internet order form. 

Since 1982. Our first show was a Summer Market in Las Vegas, Nevada. We moved to Anaheim in 1984, Long Beach in 1985, Reno in 1988, Salt Lake City in 1996 and Denver in 2018.  The first Winter Market debuted in 1990 in Salt Lake City and stayed through 2017, with a short break for the Winter Olympics in 2002 when the show was in Anaheim.  The January 2018 show, Outdoor Retailer + Snow Show, was the first time in nearly 30 years that the outdoor and snow industries were together under one roof, also in Denver. In 2023, Outdoor Retailer returned to Salt Lake.

Please be aware that you may receive solicitations from companies that are NOT affiliated with Emerald Expositions, Outdoor Retailer or Outdoor Design + Innovation. The information below will help alert you to such companies. If you have any doubts about a solicitation using the Outdoor Retailer and Outdoor Design + Innovation name (for example, the solicitation requires payment made to an address in a foreign country), please contact your Account Executive or Buyer Relations.

Below is a list of the official, approved vendors who we work with:

a2z/Personify – Official Show Planner/Floorplan Vendor

Centennial – Booth Security Vendor

Sodexo Live! / Centerplate – Catering/Food/Beverage Vendor

Community Commerce – List Rental

Encore – Audio/Visual

EventSphere – Official Housing Vendor

Experient – Official Registration Vendor

Freeman – Official Decorator

Marsh/Total Event Insurance – Insurance Vendor

MGE – Lead Retrieval

Attendee grants Emerald the right to use Attendee’s name, image and likeness, including but not limited to any photographs or video taken of you at the show, for marketing purposes.

ATTENTION: Exhibitors and Sponsors at Outdoor Retailer and Outdoor Design + Innovation may utilize badge scanning in order to follow up with you after the show. Please be aware that by permitting an exhibitor/sponsor to scan your badge, your contact information including address, email, phone & fax will be shared with the exhibitor/sponsor, and Outdoor Retailer, Outdoor Design + Innovation, and Emerald will no longer be in control of how your information is used. Questions or concerns? Email [email protected].

Emerald reserves the right to accept, reject or prohibit registration for or attendance at its events at any time for any reason.

Attendee expressly assumes, and releases Emerald and any affiliates from, all risks, claims, damages, losses, costs and expenses, whether or not reasonably foreseeable, associated with, resulting from or arising in connection with Attendee’s participation, presence or sampling of any products at the Event, including, without limitation, all risks of harm, damage, illness (including viruses or illness from any communicable disease or from any sampled products) or injury (including death) to or related to Attendee and his or her person or property.

Attendee expressly agrees to fully comply with applicable health and safety measures and protocols for attendance at Outdoor Retailer and Outdoor Design + Innovation.

By agreeing to these Terms and Conditions, you confirm that you have reviewed and agree to the Emerald Privacy Policy: https://www.emeraldx.com/privacy-policy/.

Tell us more about your company by completing this FORM and an Account Executive will be in touch. Or visit the Contact Us page to identify your sales representative.

Tell us more about your brand by completing this FORM and an Account Executive will be in touch. Or visit the Contact Us page to identify your sales representative.

Shipping labels are available within the Freeman order forms. Please note that advance warehouse shipments received after the deadline date are subject to overtime charges.

Advance Warehouse – dates coming soon! 

Exhibiting Company Name / Booth #

Outdoor Retailer June 2025

C/O BTX / Freeman

1812 S Empire Rd, Ste B

Salt Lake City, UT 84104

Direct Shipments to Exhibit Site – dates coming soon!

Exhibiting Company Name / Booth #

Outdoor Retailer June 2025

Salt Palace Convention Center

C/O Freeman

100 S West Temple

Salt Lake City, UT 84101

Click HERE to view the Exhibitor Resources page. Outdoor Retailer and Outdoor Design + Innovation ESMs will appear when they are available.

Hours vary by show and will be announced in the Exhibitor Service Manuals when they are published. Review the Exhibitor Resources page closer to the show.

To access the building after noted move-in hours, exhibitors must remain in their designated booth space. In and out access to the building is not permitted without prior Show Management approval. Please email [email protected] for extended floor access approvals.

Exhibiting companies may unload from a privately owned vehicle and carry their own booth materials into the facility; however, the use of flat trucks, pallet jacks, or other mechanical equipment is not permitted.

Items coming from the private vehicle must be unloaded within 30 minutes and the vehicle removed. One person must remain with the vehicle at all times. If your vehicle is left unattended at any time, it will be ticketed and/or towed.

Utah is a right-to-work state. Exhibitors may use full-time company personnel to set-up an exhibit, however they cannot operate heavy machinery or lift equipment. If full-time company personnel are utilized, they are required to carry photo ID as well as company identification, such as an insurance identification card or payroll stub.

• Each booth can include black draped back walls and side rails, (1) 11” x 17” exhibitor identification sign, and 24-hour security in the halls.
• Electricity is not provided in the booth contract. All electrical must be ordered through Freeman Services. Please order by the deadline to receive the best price.
• 24-hour security will be provided by Show Management covering the entire show floor, including during set-up and tear-down. Please do not leave personal items unattended, such as purses, cameras, cell phones and other valuables. Dedicated security for your company booth can be purchased – find details in the Exhibitor Service Manual.
• Hanging signs are permitted above peninsula, island and corner booths, 20’x20′ or larger. Preapproval for the use of hanging signs and graphics must be granted from Show Management through the booth variance and hanging sign approval form available in the Exhibitor Service Manual.

Outdoor Retailer Show Management strictly enforces and monitors the number of exhibitor badges requested by exhibiting companies. Each exhibiting company will be allotted 6 badges per 10’x10′ booth. Additional badges are available for purchase online through exhibitor registration.

All companies are required to provide a certificate of insurance required by the deadline date. Insurance is available for purchase from Marsh/Total Event Insurance. Please log into your exhibitor console to upload proof of insurance.

Please connect with your Account Executive page for details on payments.

Utilizing the Outdoor Retailer and Outdoor Design + Innovation show app and Match, the matchmaking service, provides opportunities to find buyers and attendees, book appointments, and discover more connections to help grow your brand.

• Learn more HERE and get your exhibitor information uploaded on the app when it opens.

Outdoor Retailer and Outdoor Design + Innovation also offer a variety of ways to stand out from the competition and drive show attendees to your booth. With a mix of affordable, effective advertising and sponsorship opportunities, you are sure to stand out and get the attention of buyers. Pre-show, on-site and post-show opportunities are available. For more information visit our Sponsorships page.

We partner with the below vendors to provide services: 

Audio Visual Services (Show Floor & Conference): Encore

Cleaning: Freeman

Decorator, Furnishings (Tables, Chairs, etc): Freeman

Housing: EventSphere

Utilities (Electrical, Plumbing, Gas): Freeman

Food and Beverage Service: Sodexo Live!

Internet: Salt Palace Convention Center – Event Technology Services Department

Security: Centennial

The Freeman Service Center is located inside the Salt Palace. Refer to show map for room number.

Please view our registration page for registration details and credential requirements.

• Qualified Retail Buyers can apply for the expanded Hosted Buyer program HERE.

Buyers can complete the online form for an opportunity to access available funds to offset costs of attending, including hotel and airfare costs. After completing the form, the Buyer Relations team will be in touch.

Please visit our Travel Page  to inquiry about a room(s) in our retailer block.

The education schedule is typically ready and available a month and a half before the show. Please visit our Education page for our most up-to-date education schedule and information.

The exhibitor list and floor plan are typically available two months prior to the show.

If you have questions about attending or registering for Outdoor Retailer or Outdoor Design + Innovation, please reach out to our Buyer Relations team:

Steven Fisher
Buyer Relations Director
[email protected]
(678) 781-7975

David Deaton
Buyer Relations Manager
[email protected]
(615) 512-1694

Lindsay Egan
Buyer Relations Manager
[email protected] 

If retailers in your territory are not attending the show, please reach out to the Buyer Relations team to inquire about retailer scholarships.

Steven Fisher
Buyer Relations Director
[email protected] 

David Deaton
Buyer Relations Manager
[email protected]
(615) 512-1694

Lindsay Egan 
Buyer Relations Manager
[email protected] 

Please click on the registration link and select the independent rep registration option. If you run into any issues, please reach out to the Buyer Relations team.

Yes. As an independent rep, you will have access to the show floor prior to show hours.

Visit the Hotels page to book a room(s) for your agency in our rep housing block. If you run into any issues, please reach out to EventSphere directly at (877) 414-7918, or contact Buyer Relations.

Visit the Registered Stores page to access Outdoor Retailer’s current and past registered store lists.

Approval is decided on a case-by-case basis. Please reach out to Buyer Relations.

Individuals associated with a Business Service qualify only as a Non-Buyer. See the Credential Requirements for more details.

Please contact:

Steven Fisher
Buyer Relations Director
[email protected] 

David Deaton
Buyer Relations Manager
[email protected]
(615) 512-1694

Lindsay Egan 
Buyer Relations Manager
[email protected] 

Outdoor Retailer and Outdoor Design + Innovation are open to trade and consumer-focused media outlets including print, TV, radio and online, industry analysts, as well as any writer, photographer or editor with an editorial assignment related to outdoor products and the outdoor industry. We have two media badge types: Working Media and Media Sales. Working Media must have a current editorial assignment while media sales attendees include ad sales, publishers, producers, marketing staff, promotion companies, casting directors, film makers, video and content production teams, and agencies – social media / PR / advertising/ brand / creative.

Please determine your Working Media category, prepare the required documentation – see the Credentials Requirements – log in to our registration system, upload your documents, and complete your registration.

Working Media types include:

• Magazine and Newspaper Editorial Staff
• TV: Reporters / Camera Crews / Photographers
• Staff Photographers / Photo Editors
• Freelance Writers / Photographers / Photo Editors on assignment

Please provide at least TWO credentials:

• A scanned copy of the publication masthead including your name and title
• A scanned copy or link to original, bylined editorial work within the last three months, showing coverage within the outdoor industry
• An email or scan of original letter on assigning publication’s letterhead from the assigning editor or news director detailing a specific assignment at the show

Media without a current outdoor-industry related assignment will not be approved for a Working Media badge but are welcome to join us with a Media Sales badge.

We welcome digital publications, but to be considered for a Working Media badge, you must have a previously established, independent site that is updated at least biweekly with original, industry-related news. The site must have a proven track record showing coverage of the outdoor space for at least one year. Personal blogs, forums, crowd sourcing sites and users groups will not be considered for Working Media accreditation, but can apply for Media Sales badges.

Content creators, podcasters, and similar must meet the Credential Requirements as outlined HERE to be considered for a Working Media badge.

Yes, media may register onsite during published registration hours. Outdoor Retailer and Outdoor Design + Innovation will have a representative onsite to review and qualify registering media. Please note that travel to the show does not guarantee admittance.

Working Media badges indicate to exhibitors and retailers that the person has a current editorial assignment with a relevant publication.

Media Sales badges indicate the wearer is in ad sales, publishing, production, marketing, promotion, a casting director, film maker or from an agency – social media / PR / advertising/ brand / creative.

Find more details on our Credentials Requirements page.

The Media Preview an exclusive opportunity for journalists with Working Media badges to see the newest products at Outdoor Retailer and Outdoor Design + Innovation the day before the show opens.

It’s also your chance to build relationships with brands at the show in a much more focused, one-on-one environment.

Each show can feature a variety of brands. Use our Exhibitor List, Floor Plan and mobile app to see what brands are attending which shows.

Please contact Amy Dufour for any media or PR inquiries:

Amy Dufour
Marketing Director
[email protected]

No unauthorized photography or filming is allowed in booths and may result in removal from the show floor. Exhibitors have the right to refuse the taking of pictures in their booths.

Outdoor Retailer and Outdoor Design + Innovation allow accredited Working Media to take photos in exhibitor booths only with the permission of the exhibitor.

Under no circumstances will anyone be permitted to take pictures of an exhibitor’s product without permission from the exhibitor. Many products on display at Outdoor Retailer and Outdoor Design + Innovation are innovative, one-of-a-kind prototype items.

Unauthorized photos will be confiscated. The offender’s badge will be pulled and they will be blacklisted from attending future shows.

Please review our Credential Requirements to determine your registration category.

If you have not registered as an approved attendee within the last two (2) years, you will be pended and need to submit business credentials. Other reasons include spelling, name changes, email changes, etc. If you are unable to find your record in the system, you will need to resubmit your business credentials.

Please view our credentials requirements to find details on the documents requested based on your business category.

Please log back on to the registration page and search for your record. If your record indicates your status is “pending” or “already registered,” reach out to our buyer relations team to confirm that we have the correct email address and ask to have your confirmation resent.

You will be notified via email within 7-10 business days with your confirmation or a request for more information.

All attendees of Outdoor Retailer must be qualified and registered for a badge. Children of qualified attendees are allowed and must be registered for a badge as well. Outdoor Retailer is a business-to-business trade event and is not open to the public. Please make sure that anyone you bring is a qualified attendee as well, and each individual will need to provide credentials as outlined HERE.

Register your additional staff just as you registered originally. If you are registering them as a first-time buyer, you must submit their credentials.

You are able to cancel your registration at any time, however registration for Outdoor Retailer is non-refundable. No exceptions.

Children are allowed on the show floor on show days only and must be supervised at all times. Children under the age of 16 are not allowed on the show floor during move-in or move-out. Show Management reserves the right to request proof of age for any person and restrict minors from the exhibitions floor at any time on any day for safety and liability reasons.

Yes, you can bring your dog to Outdoor Retailer. All owners must register their dog on site (dogs get badges too) and sign a waiver stating that your dog is current on all shots and will remain leashed at all times when in the convention center or at any connected events. Dogs are not allowed on the show floor during move-in or move-out.