See the Outdoor Retailer Summer Market 2017 PR Toolkit here:
The PR Tool Kit is full of marketing tips and how to's for:
- Obtaining a copy of the Summer Market Pre-Registered Media List
- Uploading electronic press kits to the Paperless Press Room
- Submitting news and event information to the O.R. Daily
- Prepping your show staff to work with the media
- Sponsorship and advertising opportunities, etc. and much more!