July 26 - 29, 2017
Salt Lake City, UT

Demo Experience
July 25, 2017

Outdoor Retailer, in collaboration with Outdoor Industry Association and Grassroots Outdoor Alliance, will solicit proposals from venues for 2019 and beyond

Outdoor Retailer, in collaboration with Outdoor Industry Association and
Grassroots Outdoor Alliance, will solicit proposals
from venues for 2019 and beyond

Outdoor Retailer will honor its current contract and will remain in
Salt Lake City through Outdoor Retailer Summer Market 2018.

SAN JUAN CAPISTRANO, Calif. – February 6, 2017 – Outdoor Retailer, in cooperation with Outdoor Industry Association (OIA) and Grassroots Outdoor Alliance, will solicit proposals for venue locations for shows and events scheduled for 2019 and beyond.

“Outdoor Retailer has always been about ‘Right time, right place, right stuff,’” says Marisa Nicholson, show director for Outdoor Retailer. “We’ve been listening to the concerns from the industry and agree that it’s time to explore our options. Salt Lake City has been an incredible home to Outdoor Retailer and the outdoor community for the past 20 years, and we aren’t opposed to staying, but we need to do what’s best for the industry and for the business of outdoor retail.”

Outdoor Retailer will maintain its current contract in Salt Lake City through Summer 2018. The RFP will include dates and locations for Grassroots Connect and retailer specialty education days.

“Grassroots Outdoor Alliance, in partnership with OIA and Outdoor Retailer, is committed to ensuring the best possible tradeshow cycle and experience for our retailers and vendor partners. We feel the announcement today will ensure that we’ll choose the best location to host a co-located Grassroots Connect and Outdoor Retailer. Our 62 independent specialty retailers look forward to being in a location that from a business, cultural, and values standpoint, best serves our industry,” said Rich Hill, President of Grassroots Outdoor Alliance.

The Outdoor Industry Association, agrees with the decision: “OIA encouraged and supports Outdoor Retailer’s decision to explore a range of host cities for the gathering of our community,” said Amy Roberts, executive director of the OIA. “The appropriate location of Outdoor Retailer should be determined by factors ranging from business economics for vendors and attendees to a location that upholds our industry’s core values around the importance of America’s public lands system. We will continue to educate policymakers on the economic contribution of our industry as well as our support of preserving places to recreate.”

Choosing a new host city requires careful consideration of factors that affect the tradeshow business, as Darrell Denny, Executive Vice President for Emerald Exposition’s Sports Group, explains: “Our responsibilities as producers of the Outdoor Retailer shows require us to consider all aspects of any city and state that may serve as host to the thousands of brands, retailers, media and others who make up the entire outdoor community. Those criteria include facilities, hotels, transportation, labor costs, environmental policies and the degree to which host states are in sync with outdoor industry values. This decision allows us to explore new venues while taking all of these factors into account. That said, Salt Lake City has been a welcoming and beneficial host to Outdoor Retailer for many years and will be among candidates to continue to be the host city.”

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About Outdoor Retailer
Outdoor Retailer brings together retailers, manufacturers, industry advocates and media to conduct the business of outdoor recreation through tradeshows, Outdoor Retailer Magazine, product demo events, media events and web-based business solutions. The Outdoor Retailer tradeshows are the premier outdoor industry events for North America, providing platforms for critical face-to-face business initiatives, line previews, innovations launches, networking and retailer education. Visit outdoorretailer.com for more information.

Outdoor Retailer is owned by Emerald Expositions, the largest operator of business-to-business trade shows in the United States, with its oldest trade shows dating back over 110 years. The company operates more than 50 trade shows, including 31 of the top 250 trade shows in the country as ranked by TSNN, as well as numerous other events. Emerald Expositions’ events connect over 500,000 global attendees and exhibitors and occupy over 6.7 million NSF of exhibition space. The company has been recognized with many awards and accolades that reflect industry leadership as well as the importance of its shows to the exhibitors and attendees they serve.

About Outdoor Industry Association
Based in Boulder, Colo., with offices in Washington, D.C., Outdoor Industry Association (OIA) is the leading trade association for the outdoor industry and the title sponsor of Outdoor Retailer. OIA unites and serves over 1,200 manufacturer, supplier, sales representative and retailer members through its focus on trade and recreation policy, sustainable business innovation and outdoor participation. For more information, visit outdoorindustry.org.


About Grassroots Outdoor Alliance

Now in its twenty-third year, Grassroots Outdoor Alliance unites 62 independent specialty outdoor retailers with over 127 doors in 36 states with more than 70 specialty-focused brands. Grassroots acts as an advocate for these businesses and as a strong voice to protect and promote the experience of outdoor enthusiasts across the United States. To learn more about Grassroots Outdoor Alliance, visit grassrootsoutdoors.com.

Media Contacts:
Kate Lowery
Outdoor Retailer
Director of Public Relations and Communications
kate.lowery@outdoorretailer.com
949-226-5779

Jennifer Pringle
Outdoor Industry Association
VP Marketing & Communications
jpringle@outdoorindustry.org
303-327-3531

Rich Hill
Grassroots Outdoor Alliance
President
rich@grassrootsoutdoors.com
805-708-7999