July 26 - 29, 2017
Salt Lake City, UT

Open Air Demo
July 25, 2017

Outdoor Retailer Joins Forces with Ragnar Relay Events to Host the OR Relay Challenge to Support the Outdoor Industries Women’s Coalition

FOR IMMEDIATE RELEASE

Outdoor Retailer Joins Forces with Ragnar Relay Events to Host the
OR Relay Challenge to Support the Outdoor Industries Women’s Coalition

Registration Now Open for the 9-Mile Relay Challenge Event at Outdoor Retailer
Summer Market, Friday, August 7 at 6 a.m.

SAN JUAN CAPISTRANO, CA— June 2, 2015—Ragnar Relay Events and Outdoor Retailer (OR) have once again teamed up to stage a Relay Challenge in support of the Outdoor Industries Women’s Coalition (OIWC). The 9-mile relay race, held on day three of the Outdoor Retailer Summer Market, is slated for Friday, August 7, 2015.

Show attendees and exhibitors are encouraged to get out of their booths, stretch their legs and network. Local Utah runners are welcome to join the race as a team or individually. Relay teams of three will enjoy a morning run on a designated looped course that conveniently starts and ends at The Pavilions @ OR across from the Salt Palace Convention Center. Interested participants can register online now. All proceeds will benefit OIWC and their mission to enhance workplace diversity.

Registration is $60 for teams of three, or $20 for individuals online or onsite, the morning of the event. Registration discounts apply for OIWC members. Visit the Relay Challenge page for additional information or to register your team.

“Outdoor Retailer is thrilled to partner with the Ragnar team for a second time to produce an event that not only provides the Outdoor Retailer running community a world-class running experience, but also encourages networking in a fun and relaxed environment,” said Liz Crawford, Outdoor Retailer VP of Marketing. “We are equally happy to support the OIWC in their efforts to support and encourage women in the outdoor industry.”


The Relay Challenge will take runners on a steady climb to the entrance of City Creek Canyon followed by an exhilarating descent back to the start. The race starts and finishes with plenty of time to get back for the opening of Outdoor Retailer’s third day of business. Outdoor Retailer is a business-to-business show and is closed to the public.

Sponsorship opportunities are still available, anyone interested should contact Sales Manager Krista Dill at 949.226.5728 or via email at krista.dill@emeraldexpo.com. Special thank you to sponsor SmartWool.


###

About OIWC
Founded in 1996, the Outdoor Industries Women’s Coalition is the only national organization dedicated to workplace diversity and inclusion by expanding opportunities for women and companies in the outdoor, snow, run, and bike industries. Learn more at oiwc.org.


About Outdoor Retailer
Outdoor Retailer (OR) brings together retailers, manufacturers, industry advocates and media to conduct the business of outdoor recreation through tradeshows, product demo events and web-based business solutions. Produced by Emerald Expositions and based in San Juan Capistrano, California, Outdoor Retailer also provides and promotes retailer education, advocacy, responsibility and critical face-to-face business initiatives within the outdoor industry.

Consistently named among Trade Show News Network’s 25 fastest-growing tradeshows by attendance, Outdoor Retailer (outdoorretailer.com) connects approximately 50,000 attendees on a semi-annual basis for its Summer and Winter Market shows, and thousands more through its year-round online resources and platforms.

About Ragnar Relay Events
Based in Utah, Ragnar is the largest overnight running relay series in the United States. Traversing inspiring and scenic destinations around the country, these events make testing your limits a team sport. In the Ragnar Relay Series, teams of 12 run a 200-mile relay over two days and one night; in Ragnar Trail Relays, teams of 8 run a 120-mile trail relay over the same time span. The more than 200,000 runners that participate each year embrace their inner wild to conquer what they thought impossible; sacrifice sleep for unforgettable moments and cross the finish line to receive our glorious finisher medals (Relay / Trail) and coveted Double Medals.

Co-founded in 2004 by Ragnar President, Tanner Bell, the company began as a single relay from Logan to Park City, UT and has grown to include 15 Ragnar Relays and 11 Ragnar Trail Relays with more locations coming online every year. Engage with us on Twitter @RagnarRelay or on Facebook @TheRagnarRelaySeries and @RagnarTrailRelays.

 

For Media Inquiries:
Tori Barnett

Marketing Director
Outdoor Industries Women's Coalition
tori@oiwc.org
303.669.6779

Kate Lowery
Director of Public Relations
Outdoor Retailer
kate.lowery@emeraldexpo.com
949.226.5779

Elise Timothy
PR Specialist
Ragnar Relay Events
elise@ragnarrelay.com
702.630.1732