January 2018

2016 Winners Announced For Sixth Annual Outdoor Inspiration Awards Presented By Adidas Outdoors at Outdoor Retailer Winter Market

2016 Winners Announced For Sixth Annual Outdoor Inspiration Awards
Presented By Adidas Outdoors At Outdoor Retailer Winter Market

Alpenglow Sports, Andy Janicki of Wheels to Waves, Big City Mountaineers, Jackie Timmins, and LifeStraw Honored, Skip Yowell Posthumously Awarded Lifetime Achievement Award

SALT LAKE CITY (January 8, 2016) – The sixth annual Outdoor Inspiration Awards, presented by adidas Outdoor, recognized the 2016 winners at a special recognition event January 8, 2016 at Outdoor Retailer Winter Market. The Outdoor Inspiration Awards celebrates those that inspire others to participate in and support outdoor activities and the outdoor industry.

Winners included: Alpenglow Sports, in the retail category; Andy Janicki and his Wheels to Waves as the individual winner; Big City Mountaineers for non-profit; Jackie Timmins, as the Boy Scouts Youth Winner; and LifeStraw, taking top recognition for a manufacturer. adidas Outdoor presented the Lifetime Achievement Award to the late Skip Yowell, founder of JanSport and an industry icon. With an enhanced event format and DreamJobbing emcees, Alex Boylan and Burton Roberts, the celebration drew the largest crowd in the event’s history.

“The Outdoor Inspiration Awards embraces the heart and soul of our brand and the outdoor industry community as well," said Greg Thomsen, managing director for adidas Outdoor USA. “It is important to recognize those who actively engage and enlighten others to discover the benefits of the outdoor experience. These inspirational leaders play a key role in propelling the future of the outdoor industry and the world we live in. We offer our heartfelt congratulations for their commitment to this critical mission.”

Individual Winner: Andy Janicki - Janicki has a non-profit organization, Wheels to Water, providing people with disabilities a free kayak experience in Southern California. http://www.wheelstowater.com/#!about/c11ej

Manufacturer Winner: LifeStraw - In 2014, LifeStraw launched the Follow the Liters program to bring safe drinking water to school children in Africa. Now more than 361,000 school- aged children in the region have sustainable access to safe water. http://thelifestraw.com/about-us/

Non-Profit Winner: Big City Mountaineers - A no-frills non-profit with a heartfelt mission, Big City Mountaineers is using the lessons of the wilderness to tangibly change the lives of at-risk and under-served urban youth. http://www.bigcitymountaineers.org/

Retailer Winner: Alpenglow Sports - Alpenglow Sports hosts quality community events including its 10th annual Winter Film Series that provides the Tahoe community with free, world-class athlete presentations while raising over $60k for local non-profits. http://alpenglowsports.com/

Boy Scouts of America Youth Winner: Jackie Timmins – Timmins’ leadership and passion for the outdoors is reflected in her willingness to give back what she has learned to the community. She achieved the rank of Silver (Eagle Scout equivalent) and is currently completing her last requirement for the Ranger Award (Outdoor Expert).

“Congratulations to all the finalist and the winners of the 2016 Outdoor Inspiration Awards,” said Marisa Nicholson, vice president and Outdoor Retailer show director. “This event is vitally important to our industry, as we continue to bring more consumers in the outdoor community. We are pleased to celebrate all those who were nominated, the finalist and the winners. Their achievements and industry accomplishments are not only inspirational, but also provide us all with a renewed sense of pride and passion for our work and our industry.”

Nominations, submitted through Outdoor Retailer hosted websites, were selected based on inspiration criteria for individuals and groups – impact, creativity, service, technology, philanthropy, engagement, longevity, sustainability, activities and awareness.

Special thanks to the judging panel that included Greg Thomsen from adidas Outdoor, John Stewart of the Boy Scouts of America, Kristin Hostetter, representing AIM Media—SNEWS and OR Daily, Lisa Hennessy from Dreamjobbing, Rue Mapp of OIA / Outdoor Afro and Dieter Tremp from ISPO. Additional thanks to our key sponsors, adidas Outdoor and Boy Scouts of America, along with media partners OR Daily and SNEWS and DreamJobbing.

Sponsorship opportunities for 2017 Outdoor Inspiration Awards are available. Anyone interested should contact Sales Director Krista Dill at 949.226.5728 or via email at krista.dill@emeraldexpo.com. Questions about the Outdoor Inspiration Awards can be directed to Outdoor Retailer’s Director of Public Relations, Kate Lowery at 949.226.5779 or kate.lowery@emeraldexpo.com.


About adidas Outdoor
adidas Outdoor is the athletic brand in the outdoors. The company’s founder, Adi Dassler, designed equipment solutions for athletes that improved their performance. The long history of adidas Outdoor began in the 1970s with the creation of the first light trekking shoes. Climbing legend Reinhold Messner helped adidas design super light and fast approach hiking shoes for his first Everest ascent without supplemental oxygen in 1980. The tradition continues today with products influenced by Messner, as well as notable extreme outdoor adventurers from around the world.

About Outdoor Retailer
Outdoor Retailer (OR) brings together retailers, manufacturers, industry advocates and media to conduct the business of outdoor recreation through tradeshows, product demo events and web-based business solutions. Produced by Emerald Expositions and based in San Juan Capistrano, California, Outdoor Retailer also provides and promotes retailer education, advocacy, responsibility and critical face-to-face business initiatives within the outdoor industry.

Consistently named among Trade Show News Network's 25 fastest-growing tradeshows by attendance, Outdoor Retailer (www.outdoorretailer.com) connects approximately 50,000 attendees on a semi-annual basis for its Summer and Winter Market shows, and thousands more through its year-round online resources and platforms.

Kate Blom-Lowery
Outdoor Retailer
Director of Public Relations

Kristen Bujold, CGPR
adidas Outdoor