January 2018

Outdoor Retailer and Adidas Outdoor Announce 2017 Outdoor Inspiration Awards Finalists


Outdoor Retailer and Adidas Outdoor Announce
2017 Outdoor Inspiration Awards Finalists

Outdoor Inspiration Awards presented
Wednesday eve
ning, January 11, 2017, 6:00pm

SAN JUAN CAPISTRANO, Calif. – December 21, 2016 – Outdoor Retailer and adidas Outdoor are pleased to announce the finalists for the seventh annual Outdoor Inspiration Awards, presented by adidas Outdoor. The Outdoor Inspiration Awards recognize those whose efforts go above and beyond in inspiring others to engage in outdoor activities. The event will take place during Outdoor Retailer Winter Market at the Salt Palace Convention Center, MR 250 on Wednesday, January 11, 2017 at 6 p.m., the second night of Outdoor Retailer.

General and sponsored category nominations gathered from the outdoor retailer community include Individual, Retailer, Non-Profit, Manufacturer sponsored by JanSport and Youth sponsored by the Boy Scouts of America.

Finalists include:
• Individual: Zac Adair, Chris Enlow, Peter Metcalf
• Retailer: Evo, Next Adventure, Tahoe Mountain Sports
• Non- Profit: Conservation Alliance, Leave No Trace for Outdoor Ethics, Veterans Expeditions
• JanSport Manufacturer: Hippy Tree, Keen, United by Blue
• Boy Scouts of America Youth: Christian Branch, Lillian Rose Weihert, Trevor Burke

This year’s Lifetime Achievement Award, sponsored by adidas Outdoor, honors Kris Tompkins, an American conservationist and former CEO of Patagonia, Inc. At age 15, Tompkins met and befriended rock climbing legend and equipment manufacturer Yvon Chouinard; he gave her a summer job working for Chouinard Equipment. After finishing college at the College of Idaho in Caldwell, where she ski-raced competitively, she started to work full-time for what later became Patagonia, Inc. During her tenure, Patagonia started to donate 10 percent of its profits or 1 percent of sales – whichever was greater - to environmental organizations such as Earth First! and Friends of the Ventura River and other companies followed suit. Tompkins is the widow of businessman and conservationist Douglas Tompkins, who died in 2015. The two worked together to create large wilderness conservation areas in Chile and Argentina. She continues with strong efforts in South America today.

“The Outdoor Inspiration Awards is about honoring leaders in our industry who promote participation in outdoor activities, and this year’s list of finalists truly embody that mission,” said Greg Thomsen, managing director, adidas Outdoor U.S. “In addition to the finalists, we look forward to recognizing Kris Tompkins for her conservation work across the globe from park creation to restoration and activism. This night is an inspiration to everyone in the industry and the finalists deserve all the credit for what they have done.”

The event will be co-hosted by true adventurers from the Amazing Race and Survivor, Alex Boylan, and Burton Roberts from DreamJobbing. Avid outdoor enthusiasts themselves, they will lend their spirit to this moving evening as they present the awards and tell the powerful stories of the nominees and winners.

“The Outdoor Inspiration Awards is a true celebration of what the outdoor industry and our community stands for. It is our love of the outdoors and our zeal for an adventure that fuels our passion,” said Marisa Nicholson, vice president and director of the Outdoor Retailer Show. “This event gives the industry the opportunity to celebrate the people, companies and organizations that tirelessly work to share the outdoor experience with others. Please plan to join us for this moving event; it’s important that we recognize the commitment and efforts of the finalists and celebrate their contributions.”


About adidas Outdoor:
adidas Outdoor is the athletic brand in the outdoors. The company’s founder, Adi Dassler, designed equipment solutions for athletes that improved their performance. The long history of adidas Outdoor began in the 1970s with the creation of the first light trekking shoes. Climbing legend Reinhold Messner helped adidas design super light and fast approach hiking shoes for his first Everest ascent without supplemental oxygen in 1980. The tradition continues today with products influenced by Messner, as well as notable extreme outdoor adventurers from around the world.

About Outdoor Retailer:
Outdoor Retailer brings together retailers, manufacturers, industry advocates and media to conduct the business of outdoor recreation through tradeshows, Outdoor Retailer Magazine, product demo events, media events and web-based business solutions. Outdoor Retailer is the national outdoor industry tradeshow, providing a platform for critical face-to-face business initiatives, line previews, launches of new innovations, networking and retailer education events and opportunities. Visit www.outdoorretailer.com for more information.

Outdoor Retailer is owned and operated by Emerald Expositions, a leading operator of large business-to-business tradeshows in the United States, producing more than 50 tradeshows and over 100 face-to-face events in total, including conferences, summits and other events. Emerald Expositions connects more than 335,000 sellers and buyers each year and operates within the U.S. in 10 end markets (Gift, Home, General Merchandise and Manufacturing; Sports & Apparel; Design; Jewelry, Luxury & Antiques; E-Commerce; Creative Services; Licensing; Healthcare; Military; and Food).

Kate Blom-Lowery
Outdoor Retailer
Director of Public Relations

Kristen Bujold
adidas Outdoor
781-639-4924, Ext. 115