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Climbing at OR
The Climbing Community at OR has a familiar home at the South East end of the Salt Palace, anchored by key climbing and mountaineering brands like Petzel, Prana, Lowepro, Walltopia, 5.10 and more. "Neighborhooding" like brands increases traffic to the area, adding value for exhibitors and attendees alike.
Where'd the Boulder Go?
To expand the reach of the Climbing Community, we moved the Boulder front and center at the highly trafficked Pavilions @ OR. "The Pavilions" have become the buyer's destination for "new" at OR. As one buyer commented, "This is where the money is."
The Boulder now resides among the other extremely popular activation areas where retailers go to see demos and test products first hand: the Casting Pond, for fly fishing; the Studio, for yoga; and the OR Paddle Club, for SUP and paddle. This new location exposes the Climbing Community and captures the imagination of a new demographic of buyers.