July 26 - 29, 2017
Salt Lake City, UT

Open Air Demo
July 25, 2017

Fly FishingSee Event Schedule »


Fly Fishing at OR is About "Crossover"

At Outdoor Retailer we like to think it's about who you DON'T know. You know your customers and the brands you already carry. But what else is out there? That's when you come to Outdoor Retailer.

Whether you are a fly fishing manufacturer looking to expand your retailer base, or a retailer wondering how to incorporate fly fishing into your offerings, Outdoor Retailer is the place to find answers.

"We're really trying to take our fly shop in a direction that's not so much selling equipment as it is selling fly fishing."

- Dave Leinweber, Angler's Covey, Colorado Springs, Colorado

2014 Line Up

Fly Fishing as a growth category debuted at Summer Market 2013 with 1,158 individual stores indicating that fly fishing is either their primary or secondary focus - that's a 32 percent increase over 2012. This year will be even better...

Open Air Demo

The OAD experience held puts retailers on the water, with gear in their hands, setting in motion the imagination for what this will mean for their stores. The OAD is THE preview opportunity with industry decision makers, held Tuesday, Aug. 5 at picturesque Pineview Reservoir.

The Casting Pond

Positioned in front of the heavily trafficked Pavilions, the 30’ x 70’ Pond brings fly fishing front and center where retailers come to find β€œnew” at OR. Clinics, testing, events and more will bring the OR buyers to the Casting Pond.

Business Forums

Held in the New Product Zone, in the center of the show floor, the Business Forums are hour-long panel discussions at 10 a.m. and 2 p.m. Hosted by key industry figures, each panel will focus on a trend or issue in the context of a particular segment, including fly fishing, Made in the USA, technology, women in the outdoors, international business, climbing and more.

Check back often as our 2014 event schedule continues to grow!

If you are interested in ATTENDING Outdoor Retailer, click here for registration information.

If you are interested in EXHIBITING at Outdoor Retailer, click here to find your Account Executive.


Fly Fishing Exhibitors

We're adding new Fly Fishing exhibitors every day.  Check back soon for a full list.

Casting Pond Partner