January 2018

Made In America Product Showcase Program by Outdoor Industry Association and Outdoor Retailer is Now Accepting Submissions

Made In America Product Showcase Program by Outdoor Industry Association
and Outdoor Retailer is Now Accepting Submissions

The Made In America Product Showcase features
innovative domestically manufactured products

SAN JUAN CAPISTRANO— November 4, 2015 – Outdoor Industry Association (OIA) and Outdoor Retailer announced today that they are once again bringing the Made In America Product Showcase to Outdoor Retailer Winter Market 2016, held on January 7-10, 2016, in Salt Lake City. The Made In America Product Showcase will feature products from brands that manufacture in the United States.

In recognition of the growing interest in U.S. manufacturing, the showcase was launched in August 2014 to share the story of companies sourcing in the United States. The program goal is to raise the profile of domestic manufacturing at Outdoor Retailer, and to educate exhibitors, retailers, and media about American manufacturing.

Benefits of participation in the Made in America Showcase include:

• Product placement in a high traffic area of ORWM16 in the Made in America Showcase, located at the top of the East Entrance ramp.
• Placement for 1-2 products with product labeling including company contact and sourcing locations.
• Signage with logos adjacent to the showcase.
• Recognition at your booth of your participation in the showcase.
• Recognition at various ORWM events.
• Placement in a Made in America printed piece.
• Brand recognition through related press releases, OIA social media posts, dedicated OIA webpage, individual highlighted stories, and earned media pieces before, during and after ORWM.
• The opportunity to participate in the Made In America Fundraiser sale benefitting the Outdoor Foundation.

The applications for product submissions are now open, exhibiting brands can apply here. Finished products will be selected on a first-come, first-served basis. The deadline for applications is Monday, November 23, 2015 to be included in the showcase collateral.

“The Made in America Product Showcase is a great way to demonstrate the value, quality and appeal of these products to outdoor retailers,” said Alex Boian, Senior Director of Government Affairs for OIA. “Supporting companies who are working hard to make their products in the U.S.A. is an important part of OIA’s balanced trade agenda. The showcase, along with our Made in America Working Group exemplify that being ‘Made in the U.S.A.’ is an important aspect of the outdoor industry.”

“The Made In America Showcase is a great opportunity for brands with products made by domestic manufacturing to get the added recognition for these efforts,” said Krista Dill, Sales Director. “By manufacturing in America, these outdoor brands are helping support jobs within local communities as well as reducing waste from the production cycle. Outdoor Retailer is happy to bring additional attention to these brands who serve as an example that quality, durable goods are able to be produced in the US and desirable to the outdoor community.”

The showcase, located at the top of the East Entrance ramp, will display participating brands who are working to manufacture some or all of their products in the U.S. The OIA and Outdoor Retailer Made In America Product Showcase provides participating companies an opportunity to highlight the investments these brands have made in American manufacturing and commitment to growing American jobs and the economy

The deadline for applications is Monday, November 23, 2015. To learn more about the showcase and to apply, CLICK HERE.

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Outdoor Retailer
Outdoor Retailer brings together retailers, manufacturers, industry advocates and media to conduct the business of outdoor recreation through tradeshows, product demo events and web-based business solutions. Produced by Emerald Expositions and based in San Juan Capistrano, California, Outdoor Retailer also provides and promotes retailer education, advocacy, responsibility and critical face-to-face business initiatives within the outdoor industry.

Consistently named among Trade Show News Network’s 25 fastest-growing tradeshows by attendance, Outdoor Retailer (outdoorretailer.com) connects approximately 50,000 attendees on a semi-annual basis for its Summer and Winter Market shows, and thousands more through its year-round online resources and platforms.

Outdoor Industry Association
Based in Boulder, CO, with offices in Washington, D.C., Outdoor Industry Association is the leading trade association for the outdoor industry and the title sponsor of Outdoor Retailer. OIA supports the growth and success of more than 4,000 manufacturers, distributors, suppliers, sales representatives and retailers of outdoor recreation apparel, footwear, equipment and services. For more information, visit outdoorindustry.org or call 303.444.3353.

OIA Made In America Working Group
The OIA Made in America Working Group, which is made up of over 200 companies, was established to provide a forum for outdoor companies who manufacture in the United States to connect, share resources and communicate their needs and challenges to OIA. In the past year, the group has discussed such topics as RAMPARTS Legislation, the Federal Trade Commission’s guidelines for “Made in America” labeling, the Berry Amendment and government procurement, databases and resources on U.S. sourcing, and workforce development. Those interested in more information or in joining the Made in America Working Group should email Andrew Pappas at apappas@outdoorindustry.org.


Media Contacts:
Kate Lowery
Outdoor Retailer
Director of Public Relations
(949) 226-5779
kate.lowery@emeraldexpo.com

Gareth Martins
Outdoor Industry Association
Marketing Communications Manager
(303) 327-3539
GMartins@outdoorindustry.org