Doubling-Down on Digital Experiences: Holiday 2020 and Beyond
Doubling-Down on Digital Experiences: Holiday 2020 and Beyond
The dramatic, unwanted disruption we’ve seen this year will continue into the holiday season. Critical holiday shopping days like Black Friday, Cyber Monday, and even Small Business Saturday will be altered like never before.
During this time, digital experiences have played an outsized role in driving direct ecommerce sales, as well as impacting every other sales channel. This raises a number of mission-critical questions for outdoor brands and retailers.
- What consumer behavioral changes will remain long-term? What behaviors will return to pre-pandemic norms?
- Are there UX and CX ‘quick wins’ brands and retailers can implement to capitalize this holiday season?
- What role can digital experiences play in complementing a multichannel/omnichannel customer journey?
- How can brands adapt to offer digital-first experiences?
- What key traits define digital leaders? What can others do to accelerate their digital transformations?
Join Gorilla Group CXO Matt Collins and Creative Director Joe Erfle for a wide-ranging conversation to discuss these issues and answer your questions.
