Monitoring the Impact of COVID-19 on the Sports Industry and the Road to Recovery
Monitoring the Impact of COVID-19 on the Sports Industry and the Road to Recovery
Evidence of the havoc COVID-19 has wrought on the sports industry is now on full display. Much of the country has been under stay-at-home orders for several months. As consumers have settled into a living situation that blends work, school, exercise and social gatherings all under one roof, their purchasing behavior can begin to identify the evolving challenges and needs of adapting to this lifestyle. This Weekly Chat featuring Dirk Sorenson, industry analyst at The NPD Group, will examine the impact of COVID-19 to date and what the next steps of recovery might look like in a post-pandemic world.