It’s Still Show Time
By Lisa Ramsperger
March marks the final month for Outdoor Retailer’s current virtual show, Winter Online. As soon as it closes, spring begins, which means it’s time to prepare for the summer Show, and Outdoor Retailer has announced new dates.
This year’s Outdoor Retailer Summer event will now take place Aug. 10-12. Here’s the latest updates to keep you connected to the community:
Winter Online Open Through March 19
Outdoor Retailer Winter Online is accessible until March 19. There’s a few more weeks to visit the digital marketplace, schedule meetings to wrap up orders, and tap into the education on demand.
For everyone on Winter Online, make sure to log on, access your profile, and export your contacts to stay in touch. If you haven’t logged on, it’s not too late to register and network.
Online Education This Month
Three new education sessions are on the schedule, and all past sessions are available on demand. Log on to Winter Online, or visit outdoorretailer.com to join each of the conversations.
March 2, 9 a.m. PST
Stop, Start, Continue: 5 Lessons Retail and Travel Brands Should Carry Into Post-COVID Marketing
With the effects of COVID-19 felt intensely by consumers and brands alike, there’s plenty to discuss about how consumer and brand behavior changed in 2020. Booyah Advertising Retail and Travel Group Director Cailin Fisher discusses the five lessons brands should carry forth into a post-COVID-19 world, providing insight on how brands can anticipate and adapt to shifting consumer habits and permanent changes in the industry.
March 3, 9 a.m. PST
Climate Action: Make Better.A Behind-the-Scenes Look at How Climate Action Corps Companies are Reducing Supply Chain Emissions
If you’re not already down the path of reducing your carbon footprint, let us help you get a jump-start. This session will provide inspiration and practical know-how to drive down carbon emissions where it matters most—your sup-ply chain. Find out what collaborative projects and new resources the Climate Action Corps has in store for 2021.
March 18, 9 a.m. PST
Net Zero Now: Creating Standards and Accelerating the Shift to a Decarbonized World
Hear from Austin Whitman, CEO of Climate Neutral, and Doug Schnitzspahn, editor of Outdoor Retailer Magazine, as they discuss how outdoor brands are pushing the principles of transparency, innovation, and modeling of what a carbon-free market could look like.
The Summer Show Moves to August
Outdoor Retailer has shifted this summer’s trade show from June to August 10-12. The new dates for Outdoor Retailer Summer help ensure a safe and successful in-person event, which returns to the Colorado Convention Center in Denver.
“The health, safety, and well-being of our community remains our primary focus as we plan for the summer show,” says MarisaNicholson, Outdoor Retailer senior vice president and Show director. “Shifting two months later allows more time for exhibitors and attendees to plan participation, while offering reassurance and a greater peace of mind in the opportunity to gather again.”
Outdoor Retailer is already working closely with Visit Denver and the convention center to integrate the latest health and safety measures into the Show experience. The current guidelines are available here and plans will continue to be updated.
For exhibitors and attendees unable to attend in-person, digital opportunities to discover new brands and products via Elastic Suite will be announced in the coming weeks. Outdoor Retailer and Outdoor Industry Association, the official education provider of the trade show, are also working together to offer education through webinars to access remotely.
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