Listen to Your Customer, Optimize Your Website and Grow Your Sales
Listen to Your Customer, Optimize Your Website and Grow Your Sales
According to McKinsey and Company, the past 10 months have compressed 7 years’ worth of digital transformation into a single year, and among the most dramatically changing areas are customer needs and preferences. Are you keeping up with your customers as they lead you into 2021? In this session, we’ll look at why understanding your customer’s online experience matters more than ever, and how brands and retailers can gain rapid and actionable insight into how that experience can be improved. We’ll cover simple and essential techniques for looking at your own website with a customer-centric lens, adding Voice of Customer metrics to how you measure website performance and making changes that align your website with your customer’s goals.