Finalists Announced For Third Annual Outdoor Retailer Innovation Awards
Ceremony to reveal the winners to be hosted by L. Renee Blount during Winter Online
SAN JUAN CAPISTRANO, California – (December 9, 2020) – Outdoor Retailer unveiled the finalists for the third annual Outdoor Retailer Innovation Awards today. The panel of judges narrowed down a record number submissions of outdoor and winter sports products, materials, and retail programs to 34 finalists selected based on their design, functionality, and impact to advance to the final round. Winners will be announced on Thursday, January 21, 2021, in a ceremony during Outdoor Retailer Winter Online.
“The Outdoor Retailer Innovation Awards entrants and finalists demonstrate there are solutions to challenges, and that through ingenuity and determination we can create a better, more accessible outdoor experience,” said Marisa Nicholson, Outdoor Retailer senior vice president and show director. “These products point us toward a brighter future, and we are looking forward to celebrating the 34 finalists throughout Winter Online.”
The judging panel evaluated the 189 entrants based on four criteria — Spark: concept, design, appeal; Desire: opportunity, differentiation; Function: innovation, functionality, insight; and Impact: cultural, environmental, business. From the list of finalists, judges will determine the winners. The finalists:
COMPANY — ENTRY
Aluula Composites Inc — Aluula H-Series Composite Materials
Ascend Performance Materials — Acteev Protect
Atomic — Redster WC CTD Helmet with Shocksense
Auclair Sports — Eco Racer
Bern — Hudson
Big Agnes — Twistercane™ BioFoam Pad
Crown Enterprises — Retail
Decathlon — Decathlon 2 Second Easy Tent
Dovetail Workwear — Maven Maternity
Extreme Motus — Emma X3
Fjällräven — Tree Kånken
Gear Washers — Support Services
Goal Zero — Goal Zero Yeti 1500X Portable Power Station
Gregory — Katmai 65 / Kalmia 60
Greyp Bikes — Greyp G6.2 E-MTB
Helly Hansen — Odin Infinity Insulated Jacket
HOKA ONE ONE — HOKA TenNine Hike GTX
Houdini Sportswear — Houdini Mono Air Houdi
Ignik Outdoors — Heated Sleeping Bag Liner
Intrinsic Provisions — Retail
JP Outdoor Co. — CoPilot CarrierPak
Katadyn Products Inc. — Optimus Gemini
Mammut — 9.5 Crag We Care Classic Rope
MXXY Outdoor — MXXY Base Pack
NexTex Innovations Inc. — TurboDry
Nite Ize — TRU® Zip
Nitro Snowboards — Incline Splitboard Boot
Sawyer Products — Tap Filtration System
SCARPA — Mojito Bio
shār — shār-tube
United By Blue — COVID-19 Grocery Delivery Program
Vapur — EZ Lick Portable Dog Water Bottle
Yakima Products — EXO System
ZOLEO Inc. — ZOLEO Satellite Communicator
Hosting this year’s Outdoor Retailer Innovation Awards ceremony is Harvard-trained designer, photographer, and climber L. Renee Blount. She works simultaneously in innovation and brand consulting and storytelling, helping make the outdoors more accessible through joy. She will reveal the winners in an online ceremony at 6 p.m. ET/3 p.m. PT on January 21 during the Summit Days of Winter Online.
All finalists will be on display in an online Innovation Gallery through the duration of Winter Online, which kicks off on January 6, 2021, and runs through March 19, 2021.
Registration is open for Winter Online. The new digital marketplace and online experience connects the outdoor and winter sports industries this winter as the place to discover new brands and products, learn from experts, and network with the community. Access to education, events, and networking is free with registration. Winter Online opens on January 6, 2021, with key Summit Days from January 20-23, and ongoing engagement and education through March 19.
Brands interested in exhibiting and participating in Winter Online can contact their Account Executive today.
As a result of the ongoing COVID-19 (coronavirus) pandemic, Outdoor Retailer Winter Online replaces the in-person show and brings the winter sports and outdoor communities together this season. With the help of artificial intelligence (AI), the digital marketplace will infer a user’s likes and dislikes, suggest matches, and create a uniquely tailored experience for each user to find products, brands, retailers, and education best suited to their needs. Winter Online will also feature streamlined communication between brands, buyers, and media, including live video conferencing and live one-on-one chats; data-driven lead generation in real time; personalized dashboards and networking opportunities; and a comprehensive schedule of education. Visit outdoorretailer.com for more information.
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About Outdoor Retailer
Outdoor Retailer, the largest U.S. trade show and premier business event for the outdoor industry, brings together retailers, manufacturers, industry advocates and media to conduct the business of outdoor recreation through trade shows, Outdoor Retailer Magazine, product demo events, media events and web-based business solutions. The Outdoor Retailer trade shows are the premier outdoor industry events for North America, providing platforms for critical face-to-face business initiatives, line previews, innovations, launches, networking and retailer education. Visit www.outdoorretailer.com for more information.
About Emerald
Emerald is a leader in building dynamic, market-driven business-to-business platforms that integrate live events with a broad array of industry insights, digital tools, and data focused solutions to create uniquely rich experiences. As true partners, we at Emerald strive to build our customers’ businesses by creating opportunities that inspire, amaze, and deliver breakthrough results. With over 140 events each year, our teams are creators and connectors who are thoroughly immersed in the industries we serve and committed to supporting the communities in which we operate. For more information, please visitwww.emeraldx.com.
Outdoor Retailer Media Contact
Lisa Ramsperger