Engaging Consumers: Taking Inspiration From Outside the Industry
Engaging Consumers: Taking Inspiration From Outside the Industry
What can popular culture and the entertainment industry teach us about building a community and engaging consumers? Learn how Snowbound is completely evolving the concept of a ski show in order to engage consumers and drive new audience participation as well as what makes a successful experience. We’ll take a look at examples of good execution and consumer engagement outside the industry at events such as ComplexCon, Comic Con, Star Wars Celebration. See the tools and research that help us better understand consumers.