The Battle for Trust, Attention and Engagement: How Media Institutions Can Serve Today’s Ever-Evolving Consumer as they Search for Trust and Community Online
The Battle for Trust, Attention and Engagement: How Media Institutions Can Serve Today’s Ever-Evolving Consumer as they Search for Trust and Community Online
Legacy media institutions no longer control the narrative today as social media, search engines like Youtube, and marketplaces continue to train the consumer to expect a very different experience than traditional media has been offering. What’s more, COVID-19 and the current nation-wide unrest are accelerating this paradigm shift even more rapidly.
This has a profound effect on how our consumer researches brands and buys from specialty retailers. In this live podcast, you’ll learn what the consumer expects – and needs – from media today, why audiences trust content creators and their communities, and how media, brands and retailers can pivot to serve in a way that’s more needed than ever.
We’ll discuss how brands and media can successfully adapt to new powerful channels of communication and community—from YouTube to TikTok.