Sunny Stroeer brings a unique perspective to the outdoor industry, informed equally by her record-setting athletic achievements and her background as a Harvard MBA-trained strategist. As an entrepreneur, she founded the women’s expedition company AWExpeditions and co-owns Southern Utah’s premier hiking guide service Dreamland Safari Tours. Sunny extends her impact beyond her own companies as a dedicated industry advocate. Through her leadership of The Summit Scholarship Foundation and the Alliance for Gender Equity in Outdoor Adventure, she works to build a more inclusive and resilient outdoor community for all.
Paul Gagner is a veteran executive whose nearly four-decade career has touched every facet of the outdoor and equipment industry. From retail floors to the C-suite, Paul has driven measurable growth as a senior leader for brands like Nite Ize and Gregory and as former President for Sierra Designs and Ultimate Direction. His deep understanding of the market is matched only by his personal passion for the outdoors as a highly accomplished big wall climber. Today, he applies this extensive experience as the co-owner of Dreamland Safari Tours and serves the broader industry on the boards of the Yosemite Climbing Association and the International Inboard Travel Association.
Dana Caraway is the founder and principal of Caraway & Co, an independent sales agency representing some of the most respected names in the outdoor and lifestyle industry. With over two decades of experience, she has built a reputation for visionary leadership, strategic growth, and cultivating trusted partnerships across national and regional markets. Dana is deeply committed to mentoring her team and empowering the next generation of leaders while strengthening the communities her brands serve.
Mike Massey is a third-generation retailer and an early pioneer in online sales and marketing. As the founder of Locally.com, he has helped bridge the gap between e-commerce and brick-and-mortar retail by connecting thousands of brand and retail websites with tens of thousands of local stores. Today, millions of shoppers use Locally to discover products online and complete their purchases at nearby stores, driving traffic, sales, and growth for local retailers around the world.