The Winter Show Continues
By Lisa Ramsperger
Outdoor Retailer Winter Online is just getting started. While Summit Days have passed, the digital marketplace remains active, and education is ongoing through March 19. There’s a lot of time to schedule meetings, find new products for your store, and make new connections in the outdoor community.
Once you’re registered, everything is accessible in one place. Build your profile and start exploring. It’s not too late to register for free—click HERE to log on.
Here are a few tips to help you make the most of the Winter Online experience.
TIPS FOR ATTENDEES
Tune in to education live or on demand. If you were in your shop or on a Zoom call during a session, you didn’t miss a thing. Every session and event hosted during Winter Online remains available to watch when and where you want. Click the Education & Events tab to scroll through daily listings or use the search function to fi lter by topic. Past sessions will autoplay and add upcoming education to your schedule.
Take time to listen and learn. The education lineup has featured incredible speakers and impactful conversations. Sessions available to watch on demand include the Industry Breakfast, SIA’s Industry + Intelligence day, the OIA education tracks, and discussions with The Conservation Alliance and Camber Outdoors; trend and consumer reports with the NPD Group, WGSN, and InMouv; and gear previews. There’s also yoga, the third annual Outdoor Retailer Innovation Awards, and the 16th annual Backcountry Film Festival. More education is on the way this month, and all can be watched on Winter Online through March 19.
Download the mobile app. In your app store, search for Outdoor Retailer to download the free app that connects you directly to Winter Online. It’s an easy tool for scheduling meetings, managing your schedule, and connecting with other attendees. All functionality of the website is available within the app. Plus, you can watch, or simply listen to, any education session.
Make new connections. From the Community + Networking tab, search for familiar faces and find contacts to help your business or project. Send a connection request and schedule times to meet via live video directly on Winter Online. This community thrives with the support of each other, so take advantage of the opportunity to expand your network.
TIPS FOR EXHIBITORS
Schedule meetings any day. Winter Online remains open through March 19, which means you can schedule meetings at a day and time that works best for you. There’s no need to be “in” your booth every day. From your personal profi le, turn on email notifications for all messages, and when a meeting request comes in, either accept, reschedule, or assign to another member of your team. One-on-one live video meetings can take place on Winter Online.
Connect with new buyers. The number of registered attendees and retail buyers is growing every day. From the Community + Networking tab, use the fi lter function to search by store or location, and keep an eye on the recommended AI matches. Then, send a note or connection request and start a conversation.
Mix up your product assortment. Your inventory is always changing, so keep product listings fresh in your booth. Add new products at any time and rearrange the order of products in your booth (click and drag). Make sure each product is tagged so they are easy to discover in the search.
Share your brand story. As Winter Online continues, keep your booth up to date with new lead images, announcements, or marketing campaigns. Send a brand or product pitch to the media. Add a video as a document (YouTube or Vimeo)—include line showings, product reviews, tutorials, and more.
Winter Online provides endless opportunities to stay connected with the community this winter and in the transition to spring/summer. Use this time to meet, learn, and support each other.
Read The February 2021 Edition
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