Why Exhibit at Outdoor Retailer 2026? Drive Sell-Through, Not Just Sell-In.
Outdoor Retailer 2026 is evolving from a transactional trade show into the national marketing and strategic platform essential for the entire outdoor industry
This is the one show that delivers the ideas, relationships, and insights that help you sell through once the product hits the shelf or site
Transform Sell-In into Sell-Through
The June events may handle the transaction (sell-in), but OR is the essential investment in the transformation (sell-through).
- Activate Demand: The August timing is intentionally strategic; it is directly aligned with your consumer marketing launch cycle and is where you activate the marketing that supports your wholesale orders.
- Strategic Planning: Retailers attend OR for strategy, discovery, and relationship-building, providing a higher-value conversation than just order writing.
- Unparalleled Alignment: We ensure your orders written in June actually sell through.
Access to Executive Power and Decision-Makers
Outdoor Retailer delivers an unparalleled concentration of C-suite access and qualified retail leadership.
- Top-to-Top Meetings: Secure high-level strategic meetings with key vendors back-to-back. We offer dedicated services like matchmaking to pre-book C-suite to C-suite meetings (Brand CEO to National Retailer CEO).
- Negotiate Strategy: Retailers come to OR to meet with brand executives to negotiate strategic partnerships (co-op, terms) and discuss long-term strategy, not just logistics.
- Qualified Buyers: Our Hosted Buyer Program & Matchmaking platform ensures your team meets the right decision-makers with real bandwidth to plan and purchase.
Achieve National Media & Brand Amplification
OR is your most critical national marketing platform and the single largest amplifier for your brand’s message.
- Media Concentration: Focus on the unparalleled concentration of media, including Editors-in-Chief, Gear Editors, and Publishers.
- Launch Major Initiatives: Position OR as the definitive stage to launch major initiatives and assert industry leadership.
Spotlight Innovation
Heavily promote your product through the Outdoor Innovation Awards, providing massive validation and media exposure. We have invested in curating discovery zones like Ascent to spotlight new and newsworthy products, cutting through the noise.
Ready to Make a National Impact?
Outdoor Retailer 2026 is where you invest in something more powerful—the ideas, relationships, and insights that help you achieve better-informed retail success and long-term sell-through