WHO THIS IS FOR
Built around what brands said they needed.
Strategic Timing, Better Results.
Held in August in Minneapolis, Outdoor Retailer 2027 provides the separation needed for deep, high-value industry conversations. This strategic shift places you in front of focused buyers ready to discover and commit. Our timing is a sell-through strategy designed to deliver the insights and relationships your brand needs for long-term success.
Transform Sell-In into Sell-Through
The June events may handle the transaction (sell-in), but OR is the essential investment in the transformation (sell-through).
- Activate Demand: The August timing is intentionally strategic; it is directly aligned with your consumer marketing launch cycle and is where you activate the marketing that supports your wholesale orders.
- Strategic Planning: Retailers attend OR for strategy, discovery, and relationship-building, providing a higher-value conversation than just order writing.
- Unparalleled Alignment: We ensure your orders written in June actually sell through.
Access to Executive Power and Decision-Makers
Outdoor Retailer delivers an unparalleled concentration of C-suite access and qualified retail leadership.
- Top-to-Top Meetings: Secure high-level strategic meetings with key vendors back-to-back. We offer dedicated services like matchmaking to pre-book C-suite to C-suite meetings (Brand CEO to National Retailer CEO).
- Negotiate Strategy: Retailers come to OR to meet with brand executives to negotiate strategic partnerships (co-op, terms) and discuss long-term strategy, not just logistics.
- Qualified Buyers: Our Hosted Buyer Program & Matchmaking platform ensures your team meets the right decision-makers with real bandwidth to plan and purchase.
Wild Reach: Creator Amplification, powered by Popfly
Our program was a success! We brought nearly 150 credentialed creators matched tasked with showcasing your brand. The result? We saw 850+ onsite creator connections that reached over 21 million outdoor consumers. Wild Reach, powered by Popfly, is infrastructure, not a PR stunt, and it’s something no other outdoor industry trade show has built.
Achieve National Media & Brand Amplification
OR is your most critical national marketing platform and the single largest amplifier for your brand’s message.
- Media Concentration: Focus on the unparalleled concentration of media, including Editors-in-Chief, Gear Editors, and Publishers.
- Launch Major Initiatives: Position OR as the definitive stage to launch major initiatives and assert industry leadership.
Ready to Make a National Impact?
Outdoor Retailer 2027 is where you invest in something more powerful: the ideas, relationships, and insights that help you achieve better-informed retail success and long-term sell-through.