Sunny Stroeer brings a unique perspective to the outdoor industry, informed equally by her record-setting athletic achievements and her background as a Harvard MBA-trained strategist. As an entrepreneur, she founded the women’s expedition company AWExpeditions and co-owns Southern Utah’s premier hiking guide service Dreamland Safari Tours. Sunny extends her impact beyond her own companies as a dedicated industry advocate. Through her leadership of The Summit Scholarship Foundation and the Alliance for Gender Equity in Outdoor Adventure, she works to build a more inclusive and resilient outdoor community for all.
Paul Gagner is a veteran executive whose nearly four-decade career has touched every facet of the outdoor and equipment industry. From retail floors to the C-suite, Paul has driven measurable growth as a senior leader for brands like Nite Ize and Gregory and as former President for Sierra Designs and Ultimate Direction. His deep understanding of the market is matched only by his personal passion for the outdoors as a highly accomplished big wall climber. Today, he applies this extensive experience as the co-owner of Dreamland Safari Tours and serves the broader industry on the boards of the Yosemite Climbing Association and the International Inboard Travel Association.
Dana Caraway is the founder and principal of Caraway & Co, an independent sales agency representing some of the most respected names in the outdoor and lifestyle industry. With over two decades of experience, she has built a reputation for visionary leadership, strategic growth, and cultivating trusted partnerships across national and regional markets. Dana is deeply committed to mentoring her team and empowering the next generation of leaders while strengthening the communities her brands serve.
Mike Massey is a third-generation retailer and an early pioneer in online sales and marketing. As the founder of Locally.com, he has helped bridge the gap between e-commerce and brick-and-mortar retail by connecting thousands of brand and retail websites with tens of thousands of local stores. Today, millions of shoppers use Locally to discover products online and complete their purchases at nearby stores, driving traffic, sales, and growth for local retailers around the world.
Tyrhee Moore is the Executive Director of Soul Trak Outdoors, a Washington, D.C.–based nonprofit dedicated to expanding access to outdoor recreation and environmental leadership for underrepresented communities. He serves as the co-chair of the Development Committee for the Environmental Film Festival, bringing his strategic insight to support the festival’s mission of impactful environmental storytelling. In 2022, Moore was recognized as an Outdoor Retailer Inspirational Award winner for his groundbreaking work in diversifying the outdoor industry. He was also part of the first all-Black expedition to Denali in 2013. Through these roles, Moore brings a deep commitment to equity and a wealth of experience in community-centered outdoor leadership to his advisory work.
Stephen Regenold is a journalist and entrepreneur, best known as the founder of GearJunkie.com. Regenold also worked as a reporter for the New York Times, where he published 50+ articles on outdoor sports and exploration. An avid climber, runner, skier, and endurance athlete, Regenold has completed expeditions around the world. He lives in Minneapolis with his wife, Tara, and their five children.
Sasha Digiulian is a Professional Climber and Founder & CEO of Send Bars. Sasha is one of the most accomplished and recognizable female climbers in the world. She has been Female Overall World Champion, as well as the undefeated panAmerican Champion and 3-time US National Champion. Sasha was the first North American Woman, and 3rd Woman in the World to climb the grade 5.14d, (9a), and the first woman to free climb a 5.14b (8c) Big Wall. She has traveled to over 50 countries globally and accomplished 30+ First and First Female Ascents around the world, including Big Walls of 5.14 grades. These accomplishments have garnered her world wide attention, including gracing the cover of 30+ magazines, and features including Oprah, Good Morning America, The Today Show, 60 Minutes Sports, Nightline, CNN, BBC, Vogue, TIME, as well as global endorsement deals. Sasha has over 800,000 followers across her social channels.
Xavier Abdullahi is a Minneapolis-based climbing coach, content creator, and community catalyst. Through events, coaching, and social media, Abdullahi (aka DaddyXClimbs) has a mission to introduce new climbers to the sport and bridge the gap between indoor gyms and the outdoors. Through the American Alpine Club’s Twin Cities chapter, he has led bouldering clinics for first-time BIPOC participants. His content has reached an audience of over 20 million people across his own channels and media including GearJunkie and ESPN. Abdullahi collaborates with outdoor brands on content creation, marketing strategy, product design, and community building to amplify representation and excitement in the sport of climbing and beyond.
Becky Philipp-Kranig is the owner of Bearcub Outfitters, Inc. in Downtown Petoskey, Michigan. Her store is a family outfitter that sells clothing, shoes, and gear for infants through adults to get the entire family ready to enjoy the outdoors. Whether going on a hiking/camping trip or playing in your backyard, we try to have what you need. Philipp-Kranig is a graduate from the University of Wisconsin in Madison with a BBA and is a big believer in teamwork and doing what is best for her community. Through Bearcub Outfitters, she supports many local charities, including Camp Daggett, Little Traverse Conservancy, Tip of the Mitt Watershed Council, The Trails Council, and many school programs in the area. Currently, she serves on the board of the Little Traverse Bay Humane Society, is the secretary for the Petoskey Area Chamber of Commerce, the Petoskey Downtown Management Board, the Downtown Marketing Committee for Petoskey, and is also a member of the Petoskey Noon Rotary Club.
Chris Ann Goddard is the founder and CEO of CGPR, a consumer-focused public relations firm established in 1993 in Marblehead, Massachusetts, now part of the Off Madison Ave family. With over four decades of communications experience, she began her career at Friends of the Earth in Washington, D.C., later becoming a lobbyist specializing in environmental and urban issues for the Mayor of New York, the National Association of. Counties and served in the Department of Interior Office of Congressional Liaison. She later worked as a special assistant to the Deputy Mayor for Economic Development at New York City Hall. Transitioning into public relations, Goddard worked on large consumer brands including Bermuda Office of Tourism, British Airways and I Love New York. After establishing CGPR, she led campaigns for major brands such as adidas Outdoor, Canada Goose, Head, Helly Hansen, K2, LOWA Boots, Merrell, Moncler, Nite Ize, Sebago, Sperry, and Patagonia, in addition to component brands including CiCLO Technology, LifeLabs and Reju and W. L. Gore & Associates. Beyond her professional endeavors, Goddard is an avid sailor, having raced for over 25 years, loves road cycling, and exploring the North Shore of Massachusetts with her husband and three Labrador retrievers.
Peter Sachs is a veteran outdoor industry leader who served as U.S. general manager for LOWA Boots for nearly 30 years. He launched the German footwear brand’s U.S. operations in 1996 and built it into one of the most trusted names in specialty outdoor retail, known for its craftsmanship, performance, and strong dealer relationships. With over four decades of experience in the outdoor industry, Sachs began his career at age 16 working in a ski shop before leading LOWA to record revenue growth and enduring brand loyalty. Known for his candor, humor, and team-first leadership style, he fostered a culture of collaboration and fun while guiding the company to an all-time high in sales before retiring in 2025.
Chris Nance will be the first to admit he’s learned as much from failed summit bids than product awards. With over two decades leading product development, sourcing, and innovation in the outdoor industry—and a foundation forged as a mountain guide and explorer—Chris brings hard-earned lessons from the world’s harshest environments into every design. Having guided, skied, and climbed in the Himalaya, Andes, Antarctica and Alaska Range, he channels that experience into building sustainable, human-centered products and teams. His work reflects a deep respect for people, planet, and performance, proving that business, like alpinism, is best when done with purpose and humility.