WHO THIS IS FOR

Built around what brands said they needed.

The Room Where the Outdoor Industry’s Next Chapter Gets Written. 

Outdoor Retailer 2026 drew more than 1,800 attendees from 45 states and 20 countries to a sold-out show floor. The Wild Reach creator program generated 850+ brand connections, tapping into a combined audience of 21.2 million outdoor consumers and more than 46,000 people directly engaged with product content across the show.

Wild Reach set a goal of 10 million combined followers and ended the show having nearly reached 15 million, generating 850+ creator-brand connections.

Why Your Brand Belongs at OR 2027

• Verified retail buyers. 400 on the floor by end of Day One in 2026. Goal for 2027: 750 to 1,000 retailers on site.
• A floor built for discovery. Seven neighborhoods. No buried corners.
• Wild Reach amplification. Your booth becomes a launch event. 46,000+ engagements on Day One.
• Education that primes buyers. 573 professionals attended Industry Day before the floor opened.
• A growing show. OR 2026 built trust. OR 2027 brings the brands and buyers who watched from the sidelines.

Brand Voices from OR 2026