We are a Utah-based brand, so Outdoor Retailer and Outdoor Design + Innovation is right in our backyard. We have brand recognition with Backcountry and a lot of people asked what we were doing. This was the first time we are offering our Backcountry brand and product to wholesale and we got great feedback. We came away with interesting leads and good international connections.

Immersing ourselves among passionate individuals and cutting-edge brands at Outdoor Retailer and Outdoor Design + Innovation was such a refreshing experience for us. It reignited our belief in the transformative power of outdoor adventure to unite and inspire. It felt like stepping into a vibrant community of like-minded enthusiasts, fueled by collaboration and progress, all working towards a future that’s sustainable and inclusive. We are incredibly grateful for the invaluable connections we forged and the unwavering support we received from the outdoor community and the show team. We can’t wait to see what exciting adventures lie ahead in future OR/ODI shows!

OR & ODI gave us real traction, not only in launching our products on the American market, but also by giving us the opportunity to meet up with everyone from renowned suppliers to our end-users in all parts of the world. We had intense and productive days and are excited to have started several dialogues that will bring us further in our journey.