Industry Day at Outdoor Retailer
Outdoor Retailer Launches “Industry Day at Outdoor Retailer” June 17, 2025
Half-day Event Fosters Discussions on Timely Challenges and Opportunities as Added Value for Exhibitors and Attendees
SALT LAKE CITY (FEB. 11, 2025) – Outdoor Retailer, North America’s leading business to business events for the one trillion dollar outdoor industry, today announced the launch of Industry Day at Outdoor Retailer, a half-day conference fostering meaningful conversations around the most pressing issues facing the outdoor community. Free to attendees as part of OR’s support of the industry, Industry Day at Outdoor Retailer will take place at the Outdoor Retailer Conference Rooms 250/ 251 at the Salt Palace, Tuesday, June 17, 2025, from 1:00PM to 6:15PM on Day Zero, one day prior to the official opening of the show. Interested participants are requested to register in advance here.
Confirmed speakers include: Lindsay Shumlas, CEO at Cotopaxi; Stephen Gendron, CEO and co-founder at ENDVR; Joe Bush, global head of business development at Google; Mike Massey, CEO of Locally; Roger Hurni, consumer behavior author and founder at Off Madison Ave; Jenni Staudacher, vice president of supply chain at Salomon; Evin Catlett, global vice president, ecommerce + growth at Skullcandy, and Holly Fussell, owner at Water Stone Outdoors.
“As the national gathering for the outdoor community, Outdoor Retailer has always been a platform for connection, innovation, and progress,” said Sean Smith, show director at Outdoor Retailer. “Industry Day at Outdoor Retailer establishes an opportunity for brands and retailers to come together, share perspectives, and navigate the challenges impacting the future of our industry. We encourage brands and retailers to take part in Industry Day to engage with fellow leaders, exchange ideas, and chart the path forward for the outdoor market and look forward to productive conversations that inspire solutions and strengthen our collective vision.”
Industry Day at Outdoor Retailer is a collaborative space for thought leadership and candid dialogue, uniting up to 250 attendees for moderated discussions featuring industry leaders. The event includes four main tracks, addressing critical topics including experiential retailing, creator economy and consumer behavior trends, technology and outside variables affecting the industry. Unlike traditional education tracks, this event fosters diverse perspectives and will drive actionable insights and sessions including one tailored for retailers, one designed for brands, and two that bridge the gap. In addition to a welcome address and the four panels, there will be a cocktail reception.
“As an approachable and purpose-driven brand, we’re excited to join this inaugural event and engage with industry leaders who share our passion for sustainability and innovation, said Lindsay Shumlas, CEO of Cotopaxi. “It’s a great opportunity to learn, collaborate, and ensure we’re shaping the future of the outdoor industry with purpose.”
“I’ve experienced firsthand the energy and collaboration that events like Industry Day can foster,” said Evin Catlett, global vice president of e-commerce and growth at Skullcandy. “Innovation starts when passionate people come together to solve the challenges that define our industry and the broader outdoor community. This is a great opportunity to discuss the strategies and partnerships that will shape the future for all involved.”
“Industry Day at Outdoor Retailer plays a vital role in shaping solutions for our industry,” says Mike Massey, founder & CEO of Locally. “As both a retailer and an advocate for innovation in the outdoor market, I see immense value in bringing brands and retailers together to address key challenges like channel conflict and evolving brand-retailer dynamics. Events like this foster the collaboration and forward-thinking necessary to drive sustainable growth and ensure a thriving future for the outdoor community.”
“The outdoor industry thrives when we come together to share ideas, collaborate, and build stronger connections,” said Greg Thomsen, former managing director at adidas Outdoor USA and one of the event moderators. “Events like this provide the perfect platform to unite brands, retailers, and innovators under one roof, fostering the kind of partnerships and dialogue that move the entire industry forward and ensures a bright future for the outdoor community.”
For more information, visit outdoorretailer.com and follow Outdoor Retailer on Instagram, Twitter, YouTube, and Facebook.
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About Outdoor Retailer
Outdoor Retailer, the leading U.S. business events for the outdoor and winter sports industry, brings together retailers, manufacturers, designers, distributors, industry advocates, journalists, and more to conduct the business of outdoor recreation through commerce, unique product experiences, dedicated media events, content, and web-based business solutions. Outdoor Retailer provides critical platforms for face-to-face commerce, product launches, networking, and focused industry education to enhance business and support the outdoor recreation economy. Visit outdoorretailer.com for more information.
About Emerald
Emerald’s talented and experienced team grows our customers’ businesses 365 days a year through connections, content, and commerce. We expand connections that drive new business opportunities, product discovery, and relationships with over 140 annual events, matchmaking, and lead-gen services. We create content to ensure that our customers are on the cutting edge of their industries and are continually developing their skills. And we power commerce through efficient year-round buying and selling. We do all this by seamlessly integrating in-person and digital platforms and channels. Emerald is immersed in the industries we serve and committed to supporting the communities in which we operate. As true partners, we create experiences that inspire, amaze, and deliver breakthrough results. For more information, please visit www.emeraldx.com