Industry Day At OR

As the leading business-to-business event for the thriving trillion-dollar outdoor industry, Outdoor Retailer is committed to fostering innovation and driving progress.

Industry Day at Outdoor Retailer provides a unique platform for brands, retailers, and industry leaders to connect, share perspectives, and navigate the evolving landscape of the outdoor market.

Tuesday, June 17, 2025 | 1:00 PM – 5:15 PM

Outdoor Retailer Conference Rooms 250/251

Salt Palace Convention Center, Salt Lake City, Utah.

Free to Attend*

*Registration for Outdoor Retailer & Outdoor Design + Innovation June 2025 is required.

REGISTER TODAY

Shaping the Future of the Outdoor Industry

Join us for a half-day event fostering critical discussions on the challenges and opportunities facing the outdoor industry!

Mark your calendars for June 17, 2025, as Outdoor Retailer proudly presents Industry Day at OR!

Held at Salt Palace Convention Center, this exclusive half-day conference is designed to bring together the brightest minds in the outdoor industry for meaningful conversations and collaborative problem-solving.

REGISTER TODAY

Why Attend Industry Day at Outdoor Retailer?

Engage in critical conversations

Tackle the most pressing issues facing the outdoor industry, including experiential retailing, the creator economy, consumer behavior trends, technology, and external factors impacting the market.

Collaborate with industry leaders

Connect with fellow brands, retailers, and innovators to share insights, build partnerships, and shape the future of the outdoor community

Gain actionable insights

Participate in moderated discussions featuring industry experts and gain valuable takeaways to drive your business forward.

Be a part of the solution

Contribute to the collective vision for the outdoor market and work towards solutions that benefit the entire ecosystem.

Event Agenda

Welcome Address
1:00 – 1:30 PM

Beyond the Sale: Crafting Unforgettable Retail Experiences That Stand Out in Today’s Chaos
1:30 – 2:15 PM

Discover how retailers are completely redefining the shopping experience to engage customers beyond transactions as they navigate today’s chaotic buying environment. From in-store events to digital integrations, learn actionable strategies to create memorable, immersive experiences that foster lasting connections. Join industry leaders for insights on how experiential retailing is transforming the future of outdoor commerce.

Moderator: Greg Thomsen, Former Managing Director, adidas outdoor USA
Speakers:

Locally, Mike Massey – founder and CEO
Water Stone Outdoors, Holly Fussell – owner
Christy Sports, Peter Labore, CEO

The Future of Exploration: Tech Transformations in the Outdoors
2:30 – 3:15 PM

From AI-powered insights to next-gen retail platforms, technology is accelerating change across the outdoor landscape. Join industry leaders as they explore how innovation is elevating customer experiences, streamlining operations, and driving growth. Hear how brands are staying ahead by embracing the latest technology.

Moderator: Greg Thomsen, Former Managing Director, adidas outdoor USA
Speakers:

ENDVR.io, Steve Gendron – Co-founder & CEO
Google, Joe Bush – Global Head of Vendor Operations, Marketing & Business Development
TrackFly, Stephen Baird – Founder & CEO

The Power of Brand Influence: Navigating the Creator Economy and Consumer Shifts
3:30 – 4:15 PM

Creators are reshaping how brands connect with consumers. Learn how the rise of the creator economy is influencing brand storytelling, product discovery, and consumer loyalty. Industry leaders will discuss the latest trends in digital engagement, authentic partnerships, and how evolving consumer preferences are driving change in the outdoor market.

Moderator: Suzanne (Sunny) Stroeer, Owner, Dreamland Safari Tours & Founder of AWExpeditions
Speakers:

Cotopaxi, Lindsay Shumlas – CEO
Off Madison Ave, Roger Hurni – co-founder and chief brand strategist
Skullcandy, Inc, Evin Catlett – Global VP

Under Pressure: Understanding the Continuing Forces Redefining Outdoor Business
4:15 – 5:00 PM

From economic shifts to environmental challenges, external factors are quickly altering the future of the outdoor industry. This session will explore how brands are responding to tariffs, supply chain disruptions, sustainability demands, and evolving consumer values and even boycotts of American products. Gain actionable insights on building resilience and driving impact in a rapidly changing landscape.

Moderator: Suzanne (Sunny) Stroeer, Owner, Dreamland Safari Tours & Founder of AWExpeditions

Speakers:

Cascale, Joleen Ong – senior director of sustainability
Orvis, Laura Schaffer – vice president of integrated marketing, brand amplification & impact
Salomon, Jenni Staudacher – VP of supply chain
Bluesign, Simone Ross

What Industry Leaders Are Saying:

“As an approachable and purpose-driven brand, we’re excited to join this inaugural event and engage with industry leaders who share our passion for sustainability and innovation,” said Lindsay Shumlas, CEO of Cotopaxi. “It’s a great opportunity to learn, collaborate, and ensure we’re shaping the future of the outdoor industry with purpose.”

“The outdoor industry thrives when we come together to share ideas, collaborate, and build stronger connections,” said Greg Thomsen, former managing director at adidas Outdoor USA and one of the event moderators. “Events like this provide the perfect platform to unite brands, retailers, and innovators under one roof, fostering the kind of partnerships and dialogue that move the entire industry forward and ensure a bright future for the outdoor community.“

REGISTER FOR INDUSTRY DAY AT OUTDOOR RETAILER!

View the Press Release